The Opportunity

India is one of Adobe s fastest growing and most dynamic markets, requiring culturally relevant, marketing programs across multiple products including Photoshop, Acrobat, Firefly and more.

As a Customer Marketing Specialist for India, you will play a critical role in implementing and scaling innovative marketing programs. You ll bring campaigns to life with speed, precision, and quality - working across local, regional and global teams in a fast-paced, highly matrixed workplace.

As a data-driven marketer you ll have expertise in digital content creation, social/influencer marketing, WhatsApp, email, and optimizing for SEO, LLM, and paid-media.

This role is designed for a strong executor who takes ownership, thrives in complexity, and consistently delivers high-quality outcomes.

What you ll do

- Implement marketing programs for India across key customer segments (such as Creators, Creative Professionals, Business Professionals, and Students), owning end-to-end campaign execution, including timelines, briefs, content creation/localization and approval.
- Manage creative agencies closely to ensure execution is on-brand, culturally relevant, and on time.
- Partner closely with internal teams for integrated campaign delivery across Media, Social, PR, Lifecycle Marketing, SEO and Adobe.com.




- Support the Director of India Customer Marketing to create local campaigns based on customer insights as well as adapt global creative to suit local culture, needs and trends.
- Monitor and optimise campaign performance, reporting to key interested parties on results.
- Operate effectively within Adobe s global regional local marketing model

What you bring

- 4+ years of hands-on experience implementing digital marketing for B2C in India, with solid expertise in social first programs including user generated content.
- Proven experience managing creative/advertising agencies to deliver high-quality work, on time.
- Strong organizational and project management skills with exceptional attention to detail.
- Curiosity and customer-first mentality that translates into highly relevant messaging and content creation for Indian customers.
- Ability to operate independently on complex workstreams.
- Pro-active learner data-driven approach to marketing.
- Basic understanding of LLM/AI optimisation for marketing.
- Fluent in English and Hindi essential (written and verbal), another regional language is a plus
- General knowledge of Adobe Creative Cloud Tools, Adobe Analytics
- Relevant Bachelor s degree e.g. Communications, Marketing, Business

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing Specialist (Noida)
🏢 Adobe
📍 Noida