Job Title

Digital Marketing Executive

Job Summary

We are looking for a creative and results-driven Digital Marketing Executive to manage our company's online presence, social media platforms, digital advertising campaigns, and lead generation activities. The ideal candidate should have experience in planning, executing, and optimizing digital marketing campaigns to increase brand awareness, website traffic, and customer engagement.

Key Responsibilities

- Develop and implement digital marketing strategies aligned with business objectives.
- Manage and maintain the company's social media platforms (Facebook, Instagram, LinkedIn, X, YouTube, etc.).
- Create, schedule, and publish engaging content including posts, reels, videos, and graphics.
- Plan, execute, and optimize paid advertising campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
- Monitor campaign performance and optimize budgets to maximize ROI.
- Generate qualified leads through digital marketing initiatives.
- Coordinate with the design and sales teams to develop marketing materials and promotional campaigns.
- Manage the company website and ensure content is updated regularly.
- Implement SEO and basic SEM strategies to improve search engine rankings and website traffic.
- Monitor website performance using Google Analytics, Search Console, and other marketing tools.
- Prepare monthly reports on campaign performance, social media engagement, website traffic, and lead generation.
- Stay updated with the latest digital marketing trends, tools, and best practices.




- Build and maintain the company's online brand reputation.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 14 years of experience in Digital Marketing or Social Media Marketing.
- Certifications in Google Ads, Meta Blueprint, Google Analytics, or Digital Marketing are preferred.

Required Skills

- Social Media Management
- Meta (Facebook & Instagram) Ads
- Google Ads
- SEO & SEM
- Content Marketing
- Email Marketing
- Canva, Adobe Creative Suite, or similar design tools
- Google Analytics & Google Search Console
- WordPress or other CMS platforms
- Excellent written and verbal communication skills
- Solid analytical and problem-solving abilities
- Creative thinking and attention to detail
- Time management and multitasking skills

Key Performance Indicators (KPIs)

- Growth in social media followers and engagement
- Website traffic and user engagement
- Number and quality of leads generated
- Cost per lead (CPL) and return on ad spend (ROAS)
- Campaign conversion rates
- Organic search ranking improvements
- Brand awareness and online reach
- Timely execution of marketing campaigns

Preferred Experience

- Experience managing B2B and/or B2C digital marketing campaigns.
- Hands-on experience with CRM and marketing automation tools.
- Knowledge of video marketing and basic video editing is an advantage.
- Experience in creating marketing reports and dashboards.

Compensation

Salary will be commensurate with qualifications, experience, and skills

📌 Social Media Strategist (Noida)
🏢 Engiaire Products
📍 Noida