Key Responsibilities

Content Strategy Creation

1. Develop high-quality B2B technology content for:
2. Blogs and articles
3. Whitepapers and eBooks
4. Case studies
5. Thought leadership pieces
6. Website copy
7. Landing pages
8. Email marketing campaigns
9. Industry reports
10. Social media content
11. Sales enablement collateral
12. Translate complex technical concepts into transparent, engaging, and audience-friendly content.
13. Create content tailored to various stages of the buyer journey, from awareness to decision-making.
14. Collaborate with marketing, design, demand generation, and sales teams to develop content aligned with business objectives.

Research Industry Insights

1. Conduct in-depth research on technology trends, market developments, competitor activities, and industry best practices.
2. Interview subject matter experts, leadership teams, and clients to gather insights for content development.
3. Stay updated on emerging technologies, particularly AI, automation, cloud, cybersecurity, and enterprise software.

AI-Powered Content Development

1. Utilize AI tools such as ChatGPT, Claude, Gemini, Perplexity, and other content-assistance platforms to improve content efficiency and quality.
2. Create effective prompts and workflows for content ideation, research, drafting, summarization, and optimization.
3.



Ensure AI-generated content is fact-checked, refined, and aligned with brand voice and quality standards.
4. Explore AI-driven opportunities for content personalization, content repurposing, and workflow automation.
5. Train internal teams on best practices for AI-assisted content creation when required.

SEO Content Optimization

1. Implement SEO best practices, including keyword research, topic clustering, internal linking, and content optimization.
2. Work closely with SEO and digital marketing teams to improve organic traffic and search rankings.
3. Analyze content performance metrics and recommend improvements based on data and insights.

Thought Leadership Brand Building

1. Develop executive-level content for leadership teams, including LinkedIn articles, opinion pieces, and keynote content.
2. Support brand positioning by creating authoritative and industry-relevant content.
3. Contribute innovative content ideas that strengthen the company s market presence and thought leadership.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Technical Content Writer (Noida)
🏢 The Higher Pitch
📍 Noida