SEO Specialist

An SEO Specialist should be an excellent problem solver and decision-maker with the ability to identify, prioritize, and execute tasks that align with business objectives.

Day-to-Day Responsibilities

- Be well-versed in tracking, reporting, and analyzing website performance using analytics tools.
- Have working knowledge of Google Data Studio (Looker Studio).
- Possess strong experience in dynamic website optimization.
- Monitor search engine algorithms and stay up to date with changes in the SEO landscape.
- Develop and implement effective content strategies.
- Drive targeted organic traffic through successful SEO initiatives.
- Continuously monitor search terms, keyword rankings, and website analytics, and provide actionable recommendations for improvement.
- Demonstrate a strong technical understanding of SEO.
- Exhibit excellent analytical, research, and problem-solving skills.
- Perform ongoing keyword research, including identifying and expanding keyword opportunities.
- Research and implement content recommendations to improve organic search performance.
- Conduct competitor research and analysis to identify growth opportunities.
- Recommend improvements to website architecture, content, internal linking, and other SEO factors to enhance search rankings.




- Develop advanced internal linking strategies and optimize crawl budget.
- Demonstrate expertise in E-E-A-T optimization and building organic brand authority.
- Have a robust understanding of entity-based SEO, semantic search, and AI-driven search trends.
- Optimize websites for AI Overviews, featured snippets, knowledge panels, and zero-click searches.
- Implement effective geo-targeted SEO strategies.
- Possess a strong understanding of schema markup and structured data implementation.

Requirements & Skills

- Proven track record of delivering successful SEO results.
- Hands-on experience with website analytics and SEO tools such as Google Analytics, RankWatch, SEMrush, Similarweb, and similar platforms.
- Working knowledge of HTML, CSS, and JavaScript, along with their SEO implications and limitations.
- Mid-level proficiency in Python-based SEO analysis.
- Strong understanding of search engine ranking factors and algorithms.
- Up to date with the latest SEO trends, algorithm updates, and industry best practices.
- Experience leading 2–3 major SEO projects that significantly improved keyword rankings.
- Proven experience implementing advanced SEO strategies beyond standard on-page and off-page optimization to drive substantial organic traffic growth.

📌 SEO Specialist| Infoedge India Ltd| Noida|
🏢 Info Edge
📍 Noida