Job Summary

We are seeking a dynamic and result-oriented Digital Marketing & Lead Generation Executive to support business growth through lead generation, social media management, and BTL marketing activities.

Key Responsibilities

Digital Marketing

- Create, schedule, and publish engaging social media posts across company platforms.
- Monitor website and campaign performance using Google Analytics.
- Track social media engagement and prepare basic performance reports.
- Lead Generation

- Generate qualified leads through digital platforms and marketing initiatives.
- Identify and research potential customers and business opportunities.
- Maintain lead database and coordinate with the sales team for timely follow-ups.
- Track lead conversion and prepare periodic reports.
- Suggest ideas to improve lead generation and conversion rates.

BTL Marketing

- Plan and execute BTL activities such as promotional campaigns, exhibitions, product demonstrations,



and corporate events.
- Coordinate with vendors and internal teams for smooth execution of on-ground activities.
- Manage branding materials and promotional collateral for events.
- Evaluate campaign effectiveness and submit post-event reports.

Required Skills

- Knowledge of Google Analytics and social media platforms.
- Solid communication and interpersonal skills.
- Good analytical and reporting abilities.
- Proficiency in MS Office.
- Excellent organizational and coordination skills.
- Ability to manage multiple tasks and meet deadlines.

Qualifications

- Bachelors degree in Marketing, Business Administration, Communications, or a related field.
- 1–4 years of experience in Digital Marketing, Lead Generation, and BTL Marketing.

📌 Assistant Marketing Manager (New Delhi)
🏢 Aster Technologies
📍 New Delhi