Role Focus: This is primarily an SEO-driven role. Candidates will be evaluated first on SEO expertise, followed by ASO, engagement/marketing-automation tools, and paid marketing as a supporting skill.

Priority Skill Requirements

1. SEO (Primary focus of this role)

- Own end-to-end SEO strategy on-page, off-page, and technical SEO — to drive organic traffic and rankings
- Conduct keyword research, content gap analysis, and competitor SEO benchmarking
- Monitor site health, crawlability, indexing, page speed, and Core Web Vitals
- Work with content and design teams to optimize in office content for search intent and conversions
- Track SEO KPIs (organic traffic, rankings, CTR, conversions) and report actionable insights

2. ASO (App Store Optimization)

- Optimize app store listings (title, keywords, description, creatives) to improve visibility and rankings
- Monitor app store analytics and iterate based on install and conversion trends
- Run A/B tests on app store creatives and metadata to improve download rates

3. Engagement / Marketing Automation Tools (CleverTap, MoEngage, or equivalent)

- Use engagement platforms like CleverTap or MoEngage to build user segmentation, lifecycle campaigns, and retention flows




- Design and execute push notification, in-app messaging, and email/SMS journeys to improve engagement and reduce churn
- Monitor user analytics and behavioral data to inform engagement strategy

4. Paid Marketing (Added advantage)

- Support SEM and display advertising campaigns as needed to complement organic efforts
- Assist in budget allocation across paid channels and monitor ROI/KPIs
- Use A/B testing to optimize paid campaign performance

Other Responsibilities

- Develop and implement comprehensive digital marketing programs across web, database marketing, email, and social media, in line with brand plans and business priorities
- Work with content marketing and design teams to create suitable content for each stage of the customer's digital journey
- Review and optimize the design and content of all online assets
- Plan and control digital marketing budget and spend across channels
- Analyze campaign results and effectiveness, delivering actionable insights and portfolio-wide reporting

In case you have all the above mentioned skills, please share your cv at [email protected] or call me at (phone hidden)

📌 Urgent hiring For the role of Digital Marketing Manager-CP Delhi (New Delhi)
🏢 mastertrust
📍 New Delhi