Job Title: Area Sales Manager, Stationery (FMCG)

Location: Delhi , Chandigarh & Mumbai

Job Title: Institutional Sales Manager, Stationery (FMCG)
Location: Delhi

Other Details:

- Experience: 5+ Years
- Industry Preference: FMCG / Stationery / Office Supplies / Writing Instruments / Educational Products
- Reporting To: Regional Sales Manager

Role Summary

We are looking for a dynamic and result-oriented Area Sales Manager to drive sales growth and strengthen market presence for our Stationery business.

The ideal candidate should have proven experience in FMCG or Stationery sales, distributor management, dealer development, and team handling.

Key Responsibilities

Sales Growth

- Achieve primary, secondary, and collection targets for the assigned territory.
- Drive revenue, market share, and profitable business growth.

Distribution Management

- Appoint and develop distributors to ensure optimum market coverage.
- Improve product availability and execution across General Trade channels.

Retail & Market Execution

- Expand retailer network and improve numeric distribution.
- Ensure visibility, merchandising, and effective execution of trade schemes at retail outlets.

Team Management

- Lead, coach, and monitor Sales Officers/Sales Executives.
- Conduct regular joint market visits to improve team productivity.

Customer & Channel Relationship

- Build strong relationships with distributors, dealers, wholesalers, and key institutional customers.
- Resolve channel issues to ensure seamless business operations.

Market Intelligence

- Track competitor activities, pricing, and market trends.




- Recommend strategies to increase sales and strengthen market presence.

MIS & Compliance

- Review sales performance, distributor ROI, inventory, and collections.
- Ensure timely reporting and adherence to company sales processes.

Desired Candidate Profile

- Graduate in any discipline (MBA in Marketing preferred).
- Minimum 5+ years of experience in FMCG or Stationery sales.
- Strong knowledge of distribution management and channel sales.
- Experience in handling distributors, dealers, wholesalers, and retail networks.
- Excellent negotiation, communication, and leadership skills.
- Strong analytical and problem-solving abilities.
- Proficient in MS Excel and sales reporting tools.
- Willingness to travel extensively within the assigned territory.

What We Offer

- Competitive Salary & Performance Incentives
- Career Growth Opportunities
- Exposure to a Fast-Growing FMCG Brand
- Energetic & Collaborative Work Environment

About the Organization:

- Our client is one of India's leading FMCG organizations with a diversified portfolio spanning Education & Stationery Products, Personal Care, Foods, Agri Business, Packaging, Paperboards, and Lifestyle Products.
- The company is renowned for its strong legacy, innovation-driven culture, and extensive nationwide distribution network, serving millions of consumers through General Trade, Modern Trade, Institutional Sales, and E-commerce channels.

Thanks & Regards

Brajesh Kumar

Delivery Head

Contact: (phone hidden)

Email :[email protected]

Linkedin-https://www.linkedin.com/company/knowbiliti

📌 Area Sales Manager || General Trade & Ins || FMCG || Stationary || (Chandigarh)
🏢 Bludgeon Consultancy
📍 Chandigarh