Growth & Community Manager Sai Shiko

Location: Delhi, India
Mode: In-person
Experience: 45 years
Employment Type: Full-time

About the Role

Sai Shiko is a founder-led start-up building a well-being platform and a trusted professional community for school counsellors, college counsellors, and in-house counsellors at corporates.

We are looking for a proactive and hands-on Growth & Community Manager who can drive digital growth, build meaningful professional communities, and help position our platform across schools, colleges, and corporate well-being ecosystems. This role is ideal for someone who combines strong marketing execution with empathy, communication skills, and an understanding of the mental health, education, or well-being space.

A background in counselling, psychology, education, social work, or well-being will be a strong advantage.

Key Responsibilities

Growth & Digital Marketing

- Plan, execute, and optimize digital marketing campaigns to reach schools, colleges, corporates, and counselling professionals.
- Develop audience-specific messaging for school counsellors, college counsellors, and in-house corporate counsellors.
- Drive lead generation, nurture journeys, demo scheduling, and conversion tracking across channels.
- Manage and improve marketing funnels using email marketing, social media, paid campaigns, content marketing, and CRM tools.
- Track campaign performance, analyze data, and use insights to improve reach, engagement, and conversions.

Community Building

- Build and grow a trusted professional community for counsellors across schools, colleges, and corporates.
- Plan and support webinars, roundtables, events, workshops, and engagement initiatives for the community.
- Identify themes, topics, and formats that are relevant to counsellors and institutional well-being professionals.
- Strengthen relationships with community members through consistent communication,



content, and value-driven engagement.

Content & Marketing Collateral

- Create high-quality marketing material for different audiences, including emails, one-pagers, case studies, presentations, workshop invites, campaign copy, and social media content.
- Support the development of sales and outreach material for schools, colleges, and corporates.
- Work closely with the founders, product, and sales teams to shape positioning, messaging, and campaign strategy.
- Ensure all communication reflects trust, credibility, empathy, and a strong understanding of the well-being space.

Partnerships & Representation

- Represent the company at conferences, workshops, networking events, and industry forums in Delhi and nearby markets.
- Support outreach to schools, colleges, corporates, counsellor networks, and relevant ecosystem partners.
- Build relationships with key stakeholders and help create opportunities for platform demos, collaborations, and institutional partnerships.

Must-Have Qualifications

- 45 years of experience in marketing, growth, digital marketing, or community-building roles.
- Strong hands-on experience with digital channels such as paid media, email marketing, social media, content marketing, and CRM tools.
- Proven ability to generate leads and support B2B, institutional, or community-led growth.
- Excellent written and verbal communication skills.
- Strong presentation and stakeholder management skills.
- Ability to create clear, persuasive,



and audience-specific marketing material.
- Strong ownership mindset and comfort working in a quick-paced, founder-led start-up environment.
- Willingness to work in-person from Delhi.

Preferred Qualifications

- Background in counselling, psychology, social work, education, mental health, or a related field.
- Experience working with schools, colleges, corporates, well-being platforms, or mental health organizations.
- Experience building communities, professional networks, or membership-based programs.
- Familiarity with Indian institutional ecosystems and decision-making processes.
- Understanding of counsellor needs, school systems, college ecosystems, or workplace well-being.

What We’re Looking For

We are looking for someone who can move comfortably between strategy and execution. You should be able to think about positioning and growth, but also independently write campaign copy, run outreach, coordinate events, track leads, and build relationships.

The ideal candidate is organized, empathetic, persuasive, and impact-driven. You should understand how to build trust with professional communities and be able to speak credibly to the needs of schools, colleges, corporates, and counsellors.

Why Join Us

- Work closely with the founders in an early-stage, high-ownership role.
- Help build a platform and community in the growing well-being and mental health ecosystem.
- Contribute to meaningful work across education, counselling, and workplace well-being.
- Get the opportunity to shape brand positioning, growth channels, and community strategy from an early stage.

How to Apply

Please share your CV along with a short note covering:

1. Your digital marketing and growth experience.
2. Any exposure to counselling, psychology, education, or well-being.
3. One campaign, community, or growth project you have led.

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