Role & responsibilities

Job Summary

We are seeking a dynamic and creative Public Relations Executive to strengthen our brand presence through strategic media relations, influencer collaborations, brand partnerships, and public engagement. The ideal candidate will build and maintain relationships with influencers, media professionals, celebrities, and strategic partners while ensuring consistent brand visibility across digital and offline platforms.

Key Responsibilities

- Develop and execute PR strategies to enhance brand awareness and reputation.
- Build and maintain relationships with journalists, media houses, bloggers, influencers, and industry professionals.
- Draft and distribute press releases, media kits, newsletters, and official brand communications.
- Coordinate media coverage, interviews, product launches, exhibitions, and promotional events.
- Monitor media mentions and prepare PR performance reports.

Branding

- Support the planning and execution of branding campaigns across digital and traditional channels.
- Ensure consistent brand messaging and visual identity across all communications.
- Coordinate with the design, marketing, and sales teams to execute branding initiatives.
- Assist in organizing exhibitions, brand activations, launch events, and promotional campaigns.
- Identify opportunities to increase brand visibility through collaborations and partnerships.

Influencer Marketing

- Research, identify, and onboard influencers aligned with the brand's target audience.
- Build long-term relationships with influencers, content creators, celebrities, and brand ambassadors.
- Negotiate collaboration terms, deliverables, timelines, and campaign budgets.
- Coordinate influencer campaigns from briefing through content approval and performance tracking.
- Monitor campaign KPIs, including reach, engagement, impressions, conversions, and ROI.
- Maintain an updated influencer database and relationship history.

Social & Digital Collaboration

- Work closely with the digital marketing team to align influencer content with marketing campaigns.




- Review influencer content to ensure compliance with brand guidelines.
- Track social media trends, competitor activities, and emerging influencer opportunities.
- Recommend innovative campaign ideas to improve brand engagement.

Reporting & Analysis

- Prepare campaign performance reports with actionable insights.
- Track PR coverage, influencer metrics, audience engagement, and campaign effectiveness.
- Analyze competitor branding and influencer strategies to identify market opportunities.

Required Qualifications

- Bachelor's degree in Public Relations, Mass Communication, Marketing, Journalism, Business Administration, or a related field.
- 25 years of experience in Public Relations, Branding, Influencer Marketing, or Brand Communications.
- Experience in luxury, fashion, lifestyle, wedding, retail, hospitality, or event industries is preferred.

Excellent written and verbal communication skills.

- Strong networking and relationship management abilities.
- Experience managing influencer and media partnerships.
- Knowledge of social media platforms and influencer marketing trends.
- Negotiation and stakeholder management skills.
- Robust organizational and project management abilities.
- Creative thinking with attention to detail.
- Proficiency in Microsoft Office and marketing tools.
- Ability to manage multiple campaigns and meet deadlines.

Key Performance Indicators (KPIs)

- Growth in media coverage and brand mentions.
- Number and quality of influencer collaborations.
- Campaign reach, engagement, and conversion metrics.
- Brand awareness and audience growth.
- Successful execution of branding initiatives and events.
- Return on investment (ROI) from PR and influencer campaigns.
- Timely completion of campaigns within approved budgets.

MUST HAVE :

- Creative, confident, and highly presentable.
- Passionate about branding, social media, and digital trends.
- Strong interpersonal and networking skills.
- Self-motivated with the ability to work independently and collaboratively.
- Flexible to travel for events, exhibitions, influencer meetings, and brand activations when required.

Immediate joiners preferred

📌 Public Relations Officer (New Delhi)
🏢 Shiv Enterprises
📍 New Delhi