About the Position

- Job Title: Consultant Behavioural Research
- Number of positions: 1
- Location: Remote and Field based work
- Duration: Till December 2026
- Type: Project Based
- Qualification: Postgraduate degree in Behavioural Science, Public Health, Social Sciences, Psychology, or related disciplines

- Experience Required: 4-8 years of experience in qualitative research, preferably in public health or development contexts

Skills and Attributes

- Strong expertise in behavioural research, including application of behavioural frameworks to understand decision-making and practices

- Demonstrated experience in designing research tools, conducting FGDs/IDIs, and leading qualitative analysis

- Experience working with frontline health providers and understanding of health systems, especially in rural contexts

- Strong analytical and synthesis skills, with the ability to translate research findings into actionable insights

- Excellent documentation and presentation skills, including development of insight-driven decks

- Experience working in Bihar or similar socio-cultural settings will be an advantage

About the Project

PCI has been implementing a project supported by the Gates Foundation to design and test impactful interventions for women of reproductive age, increase uptake and adherence to IFA supplements in Bihar, and develop recommendations for delivering these strategies at scale

The project has various phases, ie, user research and human-centred design (HCD) ideation, live prototyping and testing for implementation

The priority cohort for anaemia prevention and management is pregnant and lactating women

The foundation supports work to improve the fidelity of end-to-end management ie, Screen, Refer, Treat and Track (SRTT)



of moderate and severe anaemia in pregnant and lactating women (PLWs)

The success of these workstreams depends on multiple consumer and provider behaviors

For example, on the consumer side, the success of the IFA regimen depends on timely identification of Anemia, getting regular services, repeated consumption of IFA tablets over 180 days for pregnant women, and repeated consumption of 180 IFA tablets over 6 months of exclusive breastfeeding for lactating women

On the provider side, the success of SRTT depends on the timely screening of all PWs without hoarding/defensive use of digital hemoglobinometers, identification of mild/moderate anaemia levels, proper counselling, referral, treatment and tracking for effective management of anaemia

Complementary to parallel workstreams that aim to strengthen the health system for effective implementation of end-to-end anaemia management, this project is aimed at the following outcomes:

1. Build on learnings from past analysis to deploy behaviourally informed interventions in Bihar to increase the SRTT continuum, IFA supplement consumption and adherence among PLWs

The interventions will be co-designed, tested and refined in consultation with the partner organizations and the State Health Society Bihar (SHSB)

2. Understand the behavioral barriers across the SRTT pathway to develop behaviorally informed interventions to aid SRTT implementation in Bihar





This will be a series of qualitative enquiries into behavioral barriers across a set of consumer-provider touchpoints impacting screening, referral, treatment, and tracking practitioners, academicians, enthusiasts, and others interested in working on social norms in South Asia

About the Position

This consultancy aims to generate deep behavioural insights on provider-side practices influencing anaemia management among pregnant and lactating women in Bihar, particularly across the Screen Refer Treat Track (SRTT) continuum

The consultant will lead the design and execution of qualitative research to understand behavioural drivers, barriers, and decision-making processes among frontline providers and health system actors

The role will ensure that insights are grounded in behavioural science frameworks and are actionable for refining interventions developed under the project

Objectives of the assignment

1. To design a robust qualitative research framework to explore provider behaviours, biases, and decision-making related to anaemia management

2. To develop comprehensive research tools (FGD/IDI guides) integrating behavioural constructs and probing techniques

3. To conduct qualitative field research (FGDs and IDIs) with providers and relevant stakeholders

4. To analyse and synthesize findings using a behavioural lens to generate actionable insights

5. To translate research findings into a explicit and compelling insights deck to inform intervention refinement

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Consultant Behavioural Research (Bihar) (New Delhi)
🏢 PCI India
📍 New Delhi