Job Description

Regional Sales & Marketing Manager North Zone

Department: Sales & Marketing
Industry: Animal Healthcare / Veterinary Pharmaceuticals
Location: North India (Delhi NCR Preferred)
Reporting To: Business Unit Head Sales & Marketing

Position Summary

The Regional Sales & Marketing Manager (RSM) – North Zone is responsible for driving sales growth, market expansion, and business development across the assigned region. The role involves leading the regional sales team, developing distributor networks, strengthening relationships with veterinarians and key accounts, and executing sales and marketing strategies to achieve the company's business objectives.

The incumbent will ensure effective territory management, sales forecasting, team development, customer engagement, and implementation of marketing initiatives while maintaining high standards of compliance and customer satisfaction.

Key Responsibilities

1. Sales Management

- Achieve monthly, quarterly, and annual sales and collection targets for the North Zone.
- Develop and execute regional sales strategies to maximize business growth.
- Monitor sales performance against budgets and take corrective actions wherever required.
- Drive sales of the company's veterinary pharmaceuticals, nutraceuticals, feed supplements, and pet healthcare products.
- Ensure healthy product mix and profitable business growth.

2. Team Management

- Lead, coach, motivate, and develop the Regional Sales team.
- Monitor the performance of Territory Managers and Customer Relationship Officers (CROs).
- Conduct regular field visits and joint working with team members.
- Identify training needs and improve team productivity through coaching and mentoring.
- Conduct periodic performance reviews and recommend development plans.

3. Business Development

- Identify new business opportunities and expand market presence across the region.
- Appoint and develop recent distributors and channel partners.
- Strengthen relationships with key opinion leaders (KOLs), veterinarians, dairy consultants, poultry consultants, pet practitioners, institutions, and corporate customers.
- Increase customer base and market penetration.

4.



Marketing & Brand Development

- Plan and execute regional marketing activities, CMEs/CVEs, seminars, dealer meets, product launches, exhibitions, and promotional campaigns.
- Coordinate with the Marketing team to ensure effective implementation of promotional activities.
- Enhance brand visibility and customer engagement across the region.

5. Distributor & Channel Management

- Develop and maintain strong relationships with distributors and stockists.
- Ensure optimum inventory management and product availability.
- Monitor distributor performance, collections, and profitability.
- Resolve channel-related issues promptly.

6. Collection & Financial Control

- Ensure timely collections and maintain outstanding receivables within company norms.
- Monitor DSO (Days Sales Outstanding) and reduce overdue payments.
- Ensure compliance with company credit policies.

7. Market Intelligence

- Monitor competitor activities, pricing, product launches, and promotional campaigns.
- Collect market intelligence and recommend suitable business strategies.
- Identify emerging market trends and customer needs.

8. Planning & Reporting

- Prepare monthly sales forecasts and business plans.
- Review sales reports, market coverage, customer visit reports, and expense statements.
- Ensure timely submission of all reports and MIS.
- Provide regular business updates to senior management.

9. Compliance & Administration

- Ensure adherence to company policies, SOPs, and ethical business practices.
- Maintain discipline within the regional sales team.
- Ensure compliance with travel, expense, and reporting guidelines.

Key Performance Indicators (KPIs)

- Sales Target Achievement
- Collection Target Achievement
- Sales Growth
- New Customer Acquisition
- Distributor Development
- Product Mix Achievement
- DSO Control




- Team Productivity
- Marketing Activity Execution
- Customer Retention
- Employee Development
- Market Share Growth
- Reporting Compliance

Educational Qualification

- Bachelor's Degree in Veterinary Science (Preferred) / Life Sciences / Pharmacy / Agriculture.
- MBA in Marketing or Sales will be an added advantage.

Experience

- 5–10 years of experience in Animal Healthcare, Veterinary Pharmaceuticals, Feed Supplements, or Pet Care.
- Minimum 3–5 years of experience in a Regional Sales Manager or Area Sales Manager leadership role.
- Proven experience in managing distributors and leading regional sales teams.

Skills & Competencies

Technical Skills

- Veterinary Pharma Sales
- Distributor Management
- Sales Forecasting
- Business Planning
- Market Analysis
- CRM & MIS Reporting
- Sales Analytics
- Budget Management

Leadership Skills

- Team Leadership
- Coaching & Mentoring
- Decision Making
- Strategic Planning
- Problem Solving
- Negotiation
- Customer Relationship Management

Behavioural Competencies

- Result-Oriented
- Customer Focus
- Accountability
- Integrity
- Excellent Communication Skills
- Strong Interpersonal Skills
- Adaptability
- Leadership by Example

Travel Requirement

- Extensive travel across North India (approximately 60–70%).
- Willingness to undertake regular field visits, customer meetings, distributor reviews, and regional travel.

Regions Covered – North Zone

The North Zone includes, but is not limited to:

- Delhi NCR
- Punjab
- Haryana
- Himachal Pradesh
- Jammu & Kashmir
- Uttar Pradesh
- Uttarakhand
- Rajasthan
- Chandigarh

Reporting Relationships

Reports To: Business Unit Head– Sales & Marketing

Direct Reports:

- Area Sales Managers
- Territory Managers
- Customer Relationship Officers (CROs)

Success Profile

The ideal candidate is a dynamic sales leader with a strong background in veterinary pharmaceutical sales, capable of building high-performing teams, driving business growth, expanding market presence, and delivering sustainable profitability while maintaining strong customer relationships and operational excellence.

📌 Regional Sales Manager (New Delhi)
🏢 Vetina Healthcare
📍 New Delhi