Job Purpose

To own and grow Company's presence and reputation across Instagram, LinkedIn, and YouTube, while driving customer retention, engagement, and brand equity across digital touchpoints. The role requires a hands-on, senior leader who can operate at both strategic and execution levels from content and campaigns to retention, notifications, reviews, and WhatsApp marketing reporting directly to the CEO.

Key Responsibilities

1. Social Media Strategy & Content

- Own the content strategy, calendar, and execution across Instagram, LinkedIn, and YouTube.
- Ensure platform-specific content formats and best practices are used to maximize reach and engagement.
- Track platform algorithm changes and trends, adapting strategy proactively.
- Build and manage relationships with external agencies, influencers, and content creators as needed.

2. Retention Marketing & Customer Lifecycle

- Design and execute retention marketing initiatives to improve repeat purchase rate and customer lifetime value.
- Build lifecycle campaigns for acquisition-to-retention journeys.
- Partner with product and CRM teams to identify and act on retention opportunities.

3. Notification & WhatsApp Marketing

- Manage in-app and push notification strategy to drive engagement and reduce churn.
- Design and execute WhatsApp marketing campaigns for customer engagement, retention, and promotions.
- Continuously test and optimize messaging, timing, and segmentation across these channels.

4. Reviews & Reputation Management

- Own online reputation management, including monitoring customer reviews across app stores, Google, marketplaces, and social channels.
- Respond to reviews and public feedback in a timely, brand-consistent manner.
- Coordinate with customer support to resolve issues visible on public platforms.

5. Company Branding





- Lead company branding efforts to ensure consistent tone, visual identity, and messaging across all channels.
- Partner with design and product teams to align brand storytelling across social and marketing assets.

6. Reporting & Analytics

- Track and report on key social, retention, and engagement metrics to the CEO.
- Use data to continuously optimize content, campaigns, and channel-level performance.

Key Skills & Competencies

- 6+ years of experience in social media management, with a strong focus on D2C (Direct-to-Consumer) brands.
- Proven experience working in quick-scaling consumer industries such as personal care & beauty, eyewear, consumer electronics/audio wearables, or FMCG/D2C wellness brands.
- Demonstrated success managing retention marketing, notification strategy, and reviews/reputation management.
- Hands-on experience running WhatsApp marketing campaigns.
- Strong understanding of Instagram, LinkedIn, and YouTube content formats, algorithms, and analytics.
- Excellent written and visual communication skills, with a strong sense of brand storytelling.
- Data-driven mindset with the ability to translate metrics into actionable strategy.

Qualifications & Experience

- Education: Bachelor's/Master's degree in Marketing, Communications, or a related field.
- Experience: 6+ years of progressive social media and digital marketing experience, including exposure to retention marketing, and brand management; experience in a D2C/consumer brand during a high-growth phase preferred. Comfortable operating in a fast-paced, ownership-driven environment.

Key Performance Indicators (KPIs)

- Follower growth and engagement rate across Instagram, LinkedIn, and YouTube
- Repeat purchase rate and customer retention metrics
- Notification and WhatsApp campaign engagement/conversion rates
- Review ratings and response turnaround time
- Brand consistency and content quality across channels

📌 Social Media & Marketing Manager(Required only fromC Industry) (New Delhi)
🏢 Satya E-commerce Services
📍 New Delhi