Key Responsibilities

Sales Strategy & Business Growth

- Develop and execute the national sales strategy aligned with business objectives.
- Achieve annual, quarterly, and monthly sales targets.
- Drive sustainable revenue and profitability across all business verticals.
- Identify new market opportunities and develop expansion strategies.
- Launch new products successfully across target markets.
- Monitor market dynamics and competitor activities to formulate effective sales plans.

Team Leadership

- Lead, mentor, and develop Regional Sales Managers, Area Sales Managers, Key Account Managers, and Sales Executives.
- Build a high-performance sales culture focused on accountability and customer satisfaction.
- Conduct regular performance reviews and coaching sessions.
- Develop succession planning and talent development initiatives.
- Recruit and retain high-performing sales professionals.

Key Account Management

- Build long-term relationships with key hospitals, laboratories, diagnostic chains, distributors, and government institutions.
- Manage strategic national accounts.
- Support major negotiations and commercial discussions.
- Drive institutional and tender business growth.
- Strengthen customer engagement and retention.

Channel Management

- Develop and expand distributor and dealer networks across India.
- Monitor distributor performance and profitability.
- Ensure effective channel partner engagement.
- Improve market penetration through effective distribution strategies.

Business Development





- Identify new business opportunities across government, private hospitals, corporate diagnostic chains, and institutional customers.
- Explore emerging market segments.
- Support strategic partnerships and collaborations.

Sales Operations

- Forecast sales and prepare annual operating plans.
- Ensure CRM discipline and sales reporting.
- Monitor sales pipelines and conversion ratios.
- Review pricing strategies and profitability.
- Optimize sales processes and operational efficiency.

Financial Management

- Prepare annual sales budgets.
- Monitor sales expenses.
- Ensure achievement of gross margin objectives.
- Control discount structures and commercial policies.
- Improve collection efficiency and reduce outstanding receivables.

Market Intelligence

- Analyze competitor products, pricing, and market trends.
- Collect customer feedback to support product improvements.
- Identify growth opportunities through market research.

Cross-Functional Coordination

- Collaborate with Marketing for product launches and promotional campaigns.
- Coordinate with Supply Chain to ensure product availability.
- Work with Finance on commercial approvals and collections.
- Support Regulatory and Quality teams for product compliance.

Compliance

- Ensure adherence to company policies, industry regulations, and ethical business practices.
- Maintain compliance with applicable healthcare and medical device regulations.

📌 Head National Sales (New Delhi)
🏢 Rapid Diagnostic
📍 New Delhi