Role & responsibilities

- Plan, create, and execute social media strategies across platforms such as Instagram, Facebook, LinkedIn, Twitter, and YouTube
- Develop engaging content calendars including posts, reels, stories, and campaigns aligned with brand objectives
- Manage day-to-day social media activities including posting, monitoring, and responding to audience interactions
- Track and analyze performance metrics (engagement, reach, impressions, conversions) and optimize campaigns accordingly
- Collaborate with design and content teams to create visually appealing and high-performing creatives
- Create basic social media creatives, videos, and edits using tools like Canva, Photoshop, or similar platforms
- Run and optimize paid social media campaigns to drive traffic, leads, and brand visibility
- Stay updated with the latest social media trends, tools, and best practices
- Conduct competitor analysis and audience research to identify growth opportunities
- Manage influencer collaborations and partnerships where required
- Ensure consistent brand voice and messaging across all social platforms

Key Requirements:

Skills & Competencies:

- Hands-on experience with social media platforms and tools (Meta Business Suite, LinkedIn Campaign Manager, etc.)




- Strong understanding of social media algorithms, trends, and content formats
- Basic knowledge of paid social advertising and performance marketing
- Familiarity with analytics tools such as Google Analytics, native platform insights, or similar tools
- Basic designing and video editing skills using tools such as Canva (mandatory), and preferably Adobe Photoshop and Premiere Pro
- Creative mindset with solid copywriting and communication skills
- Ability to analyze data and optimize content for better engagement and reach
- Experience in content planning, scheduling, and community management
- Ability to manage multiple campaigns and meet deadlines

Education & Background:

- Bachelors degree in Marketing, Communications, Business, or a related field
- 2–4 years of relevant experience in social media marketing or digital marketing
- Certifications in Social Media Marketing, Content Marketing, or related fields are a plus

Why Join Us?

- Opportunity to be part of a high-growth global mobility organization
- Work on impactful international career pathways
- Entrepreneurial culture with high ownership

📌 Social Media Executive (Ghaziabad)
🏢 Ampersand International Mobility
📍 Ghaziabad