- We are looking for an enthusiastic Influencer Marketing Executive to join our marketing team.
- The role involves identifying relevant creators, managing influencer partnerships, executing campaigns, and tracking performance across YouTube, Instagram, and LinkedIn.

Key Responsibilities

1. Influencer Discovery & Relationship Management

- Research and identify influencers relevant to Taxmann's target audience.
- Build and maintain relationships with creators and industry influencers.
- Manage influencer outreach, onboarding, and collaboration discussions.

2. Campaign Planning & Execution

- Plan and execute influencer marketing campaigns aligned with marketing objectives and promotional activities.
- Coordinate campaign deliverables, timelines, approvals, and publishing schedules.
- Work closely with influencers to ensure content aligns with campaign briefs and brand guidelines.

3. Performance Tracking & Reporting

- Monitor campaign performance through key metrics such as reach, engagement, traffic, leads, and conversions.
- Track campaign effectiveness using UTM links, coupon codes, and other tracking mechanisms.
- Prepare campaign reports and provide recommendations for improvement.

4. Commercial & Operational Coordination





- Negotiate commercial terms with influencers and creators.
- Coordinate agreements, invoices, and payment processing with internal teams.
- Maintain campaign records and influencer databases.

5. Market Research & Trend Analysis

- Stay updated on influencer marketing trends, emerging creators, and platform developments.
- Monitor competitor activities and identify new collaboration opportunities.

Who Can Apply

- 1-2 years of experience in Influencer Marketing, Creator Management, Social Media Marketing, or a related field.
- Strong communication, coordination, and relationship management skills.
- Positive understanding of YouTube, Instagram, and LinkedIn.
- Experience in influencer outreach, campaign execution, and performance reporting.
- Ability to manage multiple campaigns and creator relationships simultaneously.
- Experience working with educational, finance, taxation, law, or professional content creators will be an added advantage.

Preferred Skills

- Influencer Marketing
- Social Media Marketing
- Negotiation Skills
- Reporting & Analytics
- Other Requirements
- Candidate should be willing to work from the Delhi office.
- Immediate joiners will be preferred.

📌 Influencer Marketing Executive (New Delhi)
🏢 Taxmann Publications
📍 New Delhi