Pre-Requisites

- Qualification: BE- Any discipline, MBA or equivalent is preferred.
- Experience: Postgraduate (preferably MBA) with at least 5-8 years of experience in Services Solution selling/ Tech Product Selling.
- Candidate needs to have a very valuable understanding of the IT industry
- Excellent communication (non-negotiable)
- Excellent MS office skills
- Consulting skills Be able to identify customer problems and come up with solutions

Roles & Responsibilities

Role Overview: Senior Associate – Demand Generation will function as a strategic contributor aligned to a specific Business Unit, owning vertical-focused demand creation, account intelligence, and sales enablement. The role requires deep collaboration with Sales, Marketing, and internal demand generation teams to drive qualified pipeline, opportunities, and revenue outcomes.

Responsibilities:

- Own vertical-focused demand generation strategy, including conceptualization and leadership of high-impact initiatives aligned to BU growth priorities.
- Partner closely with Sales leadership to design and execute demand programs that enable initiation and expansion of strategic conversations through Sales Qualified Leads (SQLs) and opportunities.
- Drive account-based demand planning, working with internal demand generation and marketing teams to:




- Identify and prioritize target accounts
- Define prospect lists and buying personas
- Align offerings and solutions per account
- Establish clear go-to-market (GTM) approaches
- Design and execute industry-relevant campaigns, leveraging market trends, emerging themes, and vertical insights to create compelling demand-generation initiatives.
- Lead account planning efforts, identifying whitespace, wallet expansion opportunities, and cross-service potential within named and strategic accounts.
- Build and maintain a centralized master account database, mapping stakeholders and decision-makers to relevant service lines to enable sustained and scalable pipeline generation.
- Leverage market intelligence and outreach platforms (e.g., Draup, ZoomInfo, D&B; Hoovers, LinkedIn) to enhance account insights, prospect targeting, and engagement strategies.
- Act as a strategic advisor to Sales, providing actionable intelligence, account insights, and campaign-driven engagement plans to improve win rates and deal velocity.
- Own measurable demand and revenue outcomes, including achievement of defined targets across: Qualified leads, Sales opportunities, Wins and pipeline contribution

Location: Chennai/Bengaluru/Mumbai/Pune

📌 Global Sales Enablement Group Sales Support- SDE (Pune)
🏢 Arminus Software
📍 Pune