What youll be doing:

- Define and own the CRM integration and data strategy, aligned to the overall enterprise architecture and CRM roadmap
- Lead the design of integration patterns between Microsoft Dynamics CRM and upstream/downstream systems (e.g. finance, work management, marketing, identity, analytics)
- Own the CRM data model alignment, ensuring consistency of client, account, pipeline, and related enterprise entities
- Establish and enforce integration and data standards, preventing local market or agency divergence
- Work closely with CRM Functional Leads and Business Analysts to ensure functional designs are feasible, scalable, and data sound
- Partner with technology delivery teams, enterprise architecture, and system integrators to translate strategy into executable designs and delivery plans
- Oversee data migration, data quality, and data governance considerations across rollout waves
- Identify and manage integration related risks, dependencies, and constraints, escalating where enterprise value or delivery viability is threatened
- Support release planning and market onboarding by ensuring integration readiness and stability
- The role works closely with the CRM Design Authority and Technology Delivery Programme Board to ensure integration and data decisions align to business priorities, functional standards, and delivery constraints.

What youll need:

- Proven experience leading systems and data integration for large scale, global enterprise platforms
- Strong understanding of integration architecture patterns, data flows,



and data governance in complex organisations
- Experience working with CRM platforms, ERP/finance systems, and data/analytics ecosystems (Microsoft Dynamics experience beneficial)
- Ability to operate in federated or multi business environments, balancing enterprise standards with local needs
- Strong stakeholder management skills, working across business, product, architecture, and delivery teams
- Experience working with system integrators and external delivery partners
- A pragmatic, outcome focused mindset with a strong bias for sustainability and long term value
- Comfortable making trade offs and explaining technical decisions in business terms

Who you are:

Youre open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

Youre optimistic: We believe in the power of creativity, technology and talent to create brighter futures for our people, our clients and our communities. We approach all that we do with conviction: to try the current and to seek the unexpected.

Youre extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Systems & Data Integration lead - CRM (Chennai)
🏢 WPP
📍 Chennai