Job Description: Sales & Application Specialist

Position: Sales & Application Specialist
Location: Chennai, Tamil Nadu
Company: Panache HealthNeeds Pvt. Ltd.
Employment Type: Full-time

About Panache HealthNeeds Pvt. Ltd.

Panache HealthNeeds Pvt. Ltd. is committed to delivering innovative healthcare and diagnostic solutions that enable healthcare professionals to provide better patient care. We partner with leading manufacturers to offer high-quality medical technologies, backed by strong technical support and customer service.

Position Summary

The Sales & Application Specialist is responsible for driving sales growth while providing expert application support for the company's diagnostic and medical products. This role combines technical expertise with customer relationship management to ensure successful product demonstrations, installations, user training, and post-sales support. The ideal candidate is customer-focused, technically competent, and passionate about improving healthcare through innovative solutions.

Key Responsibilities

Sales Responsibilities

- Identify and develop new business opportunities within assigned territories.
- Promote and sell the company's portfolio of diagnostic and medical products.
- Build and maintain strong relationships with hospitals, laboratories, diagnostic centres, and healthcare professionals.
- Conduct regular customer visits and generate new sales leads.
- Prepare quotations, negotiate commercial terms, and close sales opportunities.
- Achieve monthly, quarterly, and annual sales targets.
- Monitor market trends, competitor activities, and customer requirements.
- Maintain accurate records of sales activities and customer interactions using CRM tools.





Application & Technical Responsibilities

- Conduct product demonstrations and clinical presentations.
- Perform product installations, commissioning, and basic troubleshooting.
- Train end users on product operation, workflow optimisation, and routine maintenance.
- Provide application support during evaluations and post-installation.
- Resolve customer application-related issues in coordination with service and technical teams.
- Ensure high levels of customer satisfaction through timely support and follow-up.
- Assist in product launches, workshops, seminars, and scientific meetings.

Collaboration

- Work closely with the sales, service, marketing, and product management teams.
- Provide customer feedback to improve products and service offerings.
- Support marketing activities, exhibitions, and promotional events.

Qualifications

- Bachelor's degree in Life Sciences, Biotechnology, Biomedical Engineering, Microbiology, Biochemistry, Medical Laboratory Technology, Pharmacy, or a related discipline.
- Master's degree is an added advantage.

Experience

- 25 years of experience in sales, applications, or technical support within the medical devices, diagnostics, or healthcare industry.
- Freshers with strong technical knowledge and excellent communication skills may also be considered for junior positions.





Required Skills

- Strong presentation and demonstration skills.
- Excellent communication and interpersonal abilities.
- Good understanding of diagnostic instruments and laboratory workflows.
- Customer-oriented with strong problem-solving skills.
- Ability to work independently and manage multiple customer accounts.
- Proficiency in Microsoft Office and CRM software.
- Willingness to travel extensively within the assigned territory.

Preferred Attributes

- Self-motivated and target-driven.
- Robust analytical and organisational skills.
- Professional attitude with excellent customer service orientation.
- Ability to build long-term customer relationships.
- Quick learner with adaptability to new technologies.

Key Performance Indicators (KPIs)

- Achievement of assigned sales targets.
- New customer acquisition.
- Customer retention and satisfaction.
- Successful product demonstrations and installations.
- Timely completion of customer training.
- Growth of business within the assigned territory.
- Accuracy and timeliness of sales reporting.

Compensation & Benefits

- Competitive salary.
- Performance-based incentives.
- Travel allowance and reimbursement.
- Mobile and communication reimbursement.
- Training and professional development opportunities.
- Career growth within a rapidly expanding healthcare organisation.

How to Apply

Interested candidates may submit their updated resume along with a cover letter mentioning the position applied for: Sales & Application Specialist – Chennai.Role & responsibilities

Preferred candidate profile

Biomedicals

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