Role & responsibilities

- Lead the creative vision across digital, offline, experiential, and brand communication touchpoints.
• Build and manage a high-performing design team.
• Define creative standards, processes, and quality benchmarks.
• Mentor designers and foster a culture of innovation and continuous learning.
• Translate business objectives into compelling creative solutions.
• Present creative concepts and strategic recommendations to leadership stakeholders.

Integrated Brand & Communication Design

- Lead end-to-end design development across digital, print, environmental, retail, and experiential touchpoints.
• Create designs for social media assets, performance marketing campaigns, videos, and CRM journeys.
• Design and oversee production of brochures, prospectuses, outdoor advertising, hoardings, event branding, exhibition booths, POS materials, merchandise, packaging, campus branding, and environmental graphics.
• Ensure consistency across all online and offline brand experiences.
• Collaborate with vendors and production partners for flawless execution.

AI-Powered Creative Excellence

- Build AI-assisted creative workflows to improve ideation, productivity, and creative experimentation.
• Use AI tools for concept generation, visualization, storyboarding, video creation, and rapid prototyping.
• Evaluate and implement emerging AI platforms including Midjourney, Firefly, Runway, Veo, Kling, Sora, Flux, Ideogram, and related technologies.
• Develop reusable prompt frameworks and AI design systems.
• Drive adoption of AI-first creative practices across the team.

Design Thinking & Modern Design Philosophy

- Deep understanding of Human-Centred Design, Design Thinking, Behavioural Design, Experience Design, Motion-First Design, Mobile-First Design, Minimalism,



and Conversion-Focused Design.
• Apply consumer psychology and attention-economy principles to creative development.
• Build scalable design systems and visual frameworks.
• Stay ahead of emerging trends in immersive experiences and AI-native design.

Business Impact & Creative Effectiveness

- Understand how design influences brand perception, engagement, customer acquisition, retention, and revenue.
• Partner with business and marketing teams to improve campaign effectiveness.
• Use performance data and consumer insights to optimize creative output.
• Balance creativity with measurable business outcomes.

Required Skills & Qualifications

- Expertise in typography, colour theory, layout systems, visual hierarchy, branding, motion graphics, and design systems.
• Advanced proficiency in Adobe Creative Suite, Figma, Webflow, Framer, Canva, and collaborative design tools.
• Strong understanding of digital, print, and production processes.
• Excellent stakeholder management, communication, and presentation skills.
• Ability to manage multiple projects and teams simultaneously.

Leadership & Team Management

- Minimum 24 years of experience managing and mentoring creative teams.
• Experience conducting reviews, coaching team members, and managing creative workflows.
• Strong project prioritization, resource planning, and vendor management capabilities.

Experience Requirements

- 8–12 years of experience in creative design, brand design, advertising, or integrated marketing communications.
• Solid portfolio demonstrating excellence across digital, print, campaign, motion, and AI-powered creative work.
• Proven experience delivering large-scale integrated campaigns across digital and physical channels.
• Demonstrated ability to drive measurable business impact through creative solutions.

📌 Graphic Design Lead (Hyderabad)
🏢 Infinity Learn
📍 Hyderabad