1. ROLEPURPOSE OBJECTIVE

Theincumbent will be primarily responsible to -

- Acquirenew customers for liabilities from open market
- Assistthe CRS - unsecured loans for conversion of existing borrowingcustomers for liabilities
- Enhancethe relationship with the existing customers by cross-sellingproducts and services as per the profile need of thecustomers
- Train/assistcustomers to use ATM and BCs; drive usage of alternate channels

1. SIZEOF THE ROLE

FINANCIALSIZE

NON-FINANCIALSIZE

- Targetassigned as per the branch
- CASABook as per the branch
- TDBook as per the branch
- Segmentwise book (NR, Senior Citizen, HNI etc) as per the branch

- Numbertarget for all the respective products.
- CA
- SA
- TD

1. KEYDUTIES RESPONSIBILITIES OF THE ROLE

Business

- Meetthe set targets on liabilities in terms of open marketacquisition existing customer conversion
- Understandneed and acquire customers who meet the criteria for liabilityproducts through either of the below channels:

- Leadsgenerated by branch staff and personal leads
- Referralsgenerated from existing customers
- Alternatechannels

- Maintainthe database of the prospects, meet select prospects and managethe relationship thereafter
- AccompanyCRS-Unsecured loans on the field for actively driving conversionof existing borrowing customers into liabilities customer
- Crosssell other secured loan products of Ujjivan and pass qualityleads to respective loan officers
- Sharecustomer insights/product related feedback with the Sales Manager- Liabilities

Customers

- Interactwith customers in a courteous and qualified manner; provideprompt, efficient and accurate services
- Reducecustomer dormancy and customer attrition by continuous engagement/ interaction
- Resolvesthe customer queries on various accounts, FD / RD,



remittances third party product

InternalProcesses

- Guidethe customer to fill the Account Opening Form;ensure receipt and verification of KYC documents; obtain customersignatures on all mandatory documents
- Strictlyadhere maintain compliance to KYC norms
- Drivethe usage of alternate channels such as ATMs, BCs and assistcustomers to use ATMs for dispensing cash

LearningPerformance

- Maintainup to date knowledge of the liabilities products and services aswell as a working knowledge of other products offered in thebranch
- Resolvequeries raised by CRS-unsecured loans w.r.t liability productsand support them in selling liabilities
- Ensureadherence to training man-days/ mandatory training programs forself

Ensuregoal setting, mid-year review and performance appraisal processesare completed within specified timelines

1. MINIMUMREQUIREMENTS OF KNOWLEDGE SKILLS

Educational

Qualifications

Graduate,preferably in commerce and related streams

Experience

1year experience, preferably in sales

Certifications

- AMFI/ IRDA Certified

Functional Skills

- Basicknowledge on retail banking products
- Documentationskills
- Processcompliance focus
- Communicationskills: fluent in the local language

Behavioral Skills

- Courteous customer service skills
- TimeManagement
- Sellingskills
- Telephonic cold calling skills
- Willingnessto travel relocation as per business requirements andcareer opportunities

Competencies

- PlanningOrganizing
- DrivingExecution
- ManagingRelationships
- CustomerFocus

1. KEYINTERACTIONS

INTERNAL

EXTERNAL

- BranchTeam Unsecured Loans (CRM, CRS); Secured Loans (LoanOfficers); Operations team
- RegionalProduct Marketing team
- StateHR

- BCAgents

Location - Medchal,Malkajgiri,Hyderabad,Nagar,Madhwapur,Rangareddy,Visakhapatnam,Vijayawada,Rajahmundry

📌 Telangana - Business Development Executive (Medchal)
🏢 Ujjivan Small Finance Bank
📍 Medchal