- Develop and execute trade marketing plans to support sales growth and market share objectives.
- Collaborate with sales teams to create promotional programs that align with business goals and retailer needs.
- Monitor and analyze market trends, competitor activities, and customer feedback to identify opportunities for growth.
2. Customer Marketing:
- Design and implement customer marketing initiatives to enhance brand visibility and engagement.
- Work closely with the product development team to ensure marketing strategies align with product launches and updates.
- Develop customer segmentation strategies to target different consumer groups effectively.
3. Promotional Activities:
- Plan and manage in-store promotions, product displays, and merchandising activities.
- Coordinate with retailers to ensure optimal product placement and visibility.
- Track and evaluate the effectiveness of promotional campaigns, adjusting strategies as needed.
4. Collaboration and Coordination:
- Liaise with the sales, product development, and supply chain teams to ensure seamless execution of marketing plans.
- Partner with external agencies and vendors to develop creative materials and manage marketing events.
- Conduct regular training sessions for sales teams on product knowledge and promotional strategies.
5. Budget Management:
- Develop and manage the trade and customer marketing budget.
- Monitor spending to ensure alignment with allocated resources and business objectives.
6. Reporting and Analysis:
- Track and report on key performance indicators (KPIs) to measure the success of trade and customer marketing activities.
- Conduct post-campaign analysis to identify strengths, weaknesses, and areas for improvement.