Key Responsibilities

- Campaign Strategy & Execution: Plan, set up, and execute paid search, display, shopping, and video campaigns on Google Ads, alongside paid social campaigns across Meta (Facebook & Instagram).
- Budget & Bidding Management: Monitor daily spend, adjust bidding strategies (TCPA, tROAS, Max Conversions), and allocate budgets efficiently across campaigns to maximize efficiency.
- Audience Targeting & Segmentation: Build and refine lookalike audiences, custom intents, custom audiences, and robust retargeting funnels.
- A/B Testing & Optimization: Continuously test ad creatives, copy, landing pages, and audience segments to improve Click-Through Rates (CTR) and Conversion Rates (CVR).
- Tracking & Analytics: Ensure accurate conversion tracking by configuring Meta Pixel, Conversions API (CAPI), Google Tag Manager (GTM), and Google Analytics 4 (GA4).
- Reporting & Insights: Prepare weekly/monthly performance reports,



translating complex data points into actionable insights and strategic next steps for the team.

Required Skills & Qualifications

- Experience: Minimum 2 years of continuous, hands-on experience directly managing budgets on Google Ads and Meta Ads Manager.
- Platform Expertise:
- Deep understanding of Meta's campaign objectives, Advantage+ suites, and CBO/ABO structures.
- Proficiency in Google Search, Performance Max (PMax), and Display networks.
- Technical Savvy: Solid familiarity with Google Tag Manager (GTM), GA4 setup, and attribution modeling.
- Analytical Mindset: Exceptional ability to interpret data, identify patterns, and spot drop-offs in the marketing funnel.
- Copywriting: Solid baseline skills in writing compelling, action-oriented ad copy that aligns with platform best practices.

📌 Google Ads Specialist (Bengaluru)
🏢 Sprint Asia Pacific
📍 Bengaluru