Key Responsibilities:

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Manage and build strong relationships with distributors and retailers.
- Expand distribution network by identifying and onboarding new retailers/distributors.
- Ensure product availability, visibility, and placement in retail outlets.
- Execute trade promotions, schemes, and discounts effectively.
- Track and report competitor activities, market trends, and pricing insights.
- Share daily/weekly/monthly sales performance reports.
- Coordinate with supply chain teams to ensure timely product deliveries.
- Drive secondary sales and ensure proper stock management at the distributor level.
- Resolve distributor/retailer issues promptly and professionally.

Qualifications & Experience Required:

- Experience:



Minimum 5 years in field sales with at least 2 years in the personal care, beauty, or FMCG sector handling offline/general trade channels.
- Industry Knowledge: In-depth understanding of the personal & beauty care landscape including retail formats, consumer behavior, and seasonal trends.
- Graduate in any discipline (Bachelors degree in Business, Marketing, or related field preferred).

Desired Attributes:

- Communication: Solid interpersonal, negotiation, and relationship management skills.
- Data-Driven: Capable of using data to drive decisions and performance improvements.
- Mobility: Willingness to travel extensively within the assigned territory.

📌 Business Development Officer (General Trade) (Kozhikode)
🏢 Mamaearth
📍 Kozhikode