JOB DESCRIPTION

Sales Head National Dealer Network & Business Development

Company: AGRIGATTE FARM EQUIPMENTS PVT. LTD.
Location: Hapur, Uttar Pradesh
Department: Sales & Marketing
Reporting To: Director

About AGRIGATTE

AGRIGATTE is a rapidly growing manufacturer of premium agricultural machinery including Rotavators, Laser Land Levelers, Rotary Harrows, and Weeders.

We are on a mission to build one of India's strongest dealer networks through quality products, competitive pricing, transparent business policies, and long-term partnerships.

We are looking for an entrepreneurial Sales Head who can build and lead our national sales organization from the ground up.

Product Profile

AGRIGATTE offers a comprehensive range of high-performance agricultural implements designed to enhance farm productivity, efficiency, and soil health.

Our key product categories include:

- Rotavators: Heavy-duty and multi-speed rotavators designed for effective soil preparation across various soil conditions.
- Laser Land Levelers: Precision leveling equipment that improves water management, reduces irrigation costs, and increases crop yield.
- Rotary Harrows: Advanced soil conditioning machines for fine seedbed preparation and improved soil structure.
- Weeders: Efficient weed control solutions designed to reduce manual labor and improve crop growth.

All AGRIGATTE products are engineered with a focus on durability, performance, and farmer-centric design, ensuring reliability in diverse agricultural conditions across India.

Position Summary

The Sales Head will be responsible for developing and executing the company's overall sales strategy, building a high-performing sales team, expanding the dealer network across India, and achieving aggressive business growth targets.

This is a leadership role requiring strong strategic thinking, channel development expertise, and hands-on execution.

Key Responsibilities

Sales Strategy

- Develop and execute annual sales strategy.
- Prepare state-wise and territory-wise business plans.




- Achieve monthly, quarterly and annual revenue targets.
- Identify high-potential markets for expansion.
- Develop pricing and dealer growth strategies.

Dealer Network Development

- Identify, recruit and appoint new dealers across India.
- Build long-term relationships with distributors and dealers.
- Increase dealer productivity and profitability.
- Ensure healthy dealer engagement and retention.
- Conduct dealer meetings, product launches and business reviews.

Team Building & Leadership

- Recruit, train and develop Sales Managers, Territory Sales Executives and Sales Coordinators.
- Build a performance-driven sales culture.
- Set KPIs and monitor individual performance.
- Conduct weekly and monthly sales review meetings.
- Mentor the team through field visits and coaching.

Business Development

- Explore new markets and business opportunities.
- Expand into new states and territories.
- Build relationships with OEMs, institutional buyers and large channel partners.
- Participate in exhibitions, dealer conferences and industry events.

Sales Operations

- Implement CRM and lead management systems.
- Build sales dashboards and reporting systems.
- Monitor inquiry-to-order conversion.
- Improve forecasting accuracy.
- Coordinate with production for demand planning and inventory.

Market Intelligence

- Monitor competitor pricing and activities.
- Identify market trends and customer requirements.
- Recommend new product opportunities.
- Share actionable market insights with management.

Cross Functional Coordination

Work closely with:

- Production
- Design & R&D;
- Service
- Marketing
- Finance
- Dispatch





to ensure timely delivery, customer satisfaction and sustainable growth.

Required Experience

- 8–10 years of B2B sales experience.
- Minimum 3–5 years in a leadership or managerial role.
- Proven experience in dealer and distributor network development.
- Experience in Agricultural Machinery, Farm Equipment, Tractor Implements, Construction Equipment, Industrial Machinery or Engineering Products.
- Demonstrated success in scaling regional or national sales operations.

Educational Qualification

- Bachelor's Degree (Engineering, Agriculture or Commerce preferred)
- MBA (Marketing) preferred

Skills Required

- Dealer Network Development
- Channel Sales
- Sales Leadership
- Business Planning
- Territory Management
- Team Building
- Negotiation
- Key Account Management
- CRM Implementation
- Sales Forecasting
- Communication & Presentation Skills

Key Performance Indicators (KPIs)

- Revenue Achievement
- Gross Margin Achievement
- New Dealers Appointed
- Active Dealer Ratio
- Dealer Retention
- Territory Expansion
- Lead Conversion Rate
- Sales Forecast Accuracy
- Collection Efficiency
- Team Productivity
- Customer Satisfaction

Desired Personality

- Entrepreneurial mindset
- Strong leadership skills
- High ownership and accountability
- Data-driven decision maker
- Excellent relationship builder
- Willing to travel extensively across India
- Passionate about building organisations from scratch

Compensation

- Competitive Fixed Salary (Based on Experience)
- Attractive Performance Incentives
- Travel & Daily Allowance
- Mobile & Communication Reimbursement

Why Join AGRIGATTE?

- Opportunity to build a national sales organisation from the ground up.
- Direct interaction with promoters and leadership.
- Freedom to implement new ideas and sales systems.
- Long-term career growth in a rapidly expanding manufacturing company.
- Opportunity to create one of India's most trusted agricultural machinery brands.

📌 Walk-in || Sales Head (Hapur)
🏢 Amar Industries
📍 Hapur