Role Level: Manager Experience: 4 to 6 Years Reporting To: Head of Marketing

Works Closely With: Sales, Delivery, Leadership, Social Media Manager

Tech Stack: WordPress, GA4, GTM, Google Keyword Planner, Search Console, SEMRush, Ahrefs Location: Mohali (Work from Office)

Objective

Make the website + Cogneesols broader web presence the strongest organic growth engine —

ranked in Google, visible in AI search, cited across industry sites, and actively distributed.

Key Responsibilities

A. Website Ownership & Operations

- Own the website end-to-end: updates, hygiene, pages, navigation.
- Build & optimise landing pages for campaigns, sectors, and service lines.
- Ensure the site reflects current capabilities, case studies, awards, and leadership messages.

B. SEO Strategy & Execution

- Conduct keyword research & gap analysis; identify priority clusters.
- Improve technical SEO: speed, CWV, structure, crawlability, internal linking.
- Execute SEO audits & lead remediation with developers or third-party tech teams.
- Manage sitemaps, schema, redirects, broken links, indexing issues.

C. Content Creation & Orchestration

- Write or guide content: blogs, service pages, use cases, capability narratives.
- Build a quarterly search-driven content roadmap.
- Ensure every piece of content aligns with search intent and business priorities.
- Edit content for clarity, SEO alignment, and positioning.

D. Analytics & Reporting

- Track keyword rankings, organic traffic, bounce rates, dwell time, conversions.
- Build monthly dashboards for Marketing, Leadership, and Sales.
- Identify opportunities and propose experiments to improve conversions.

E. Cross-Functional Collaboration

- Sales: landing pages & conversion journeys.
- Delivery:



case studies & performance stories.
- HR: culture/employer pages as needed.
- Social team: coordinated content journeys & traffic flows.

F. Full-Stack Organic Growth & Distribution

- Extend SEO beyond Google.com to YouTube, AI search (SGE/Perplexity), and entity signals
- Orchestrate basic digital PR and authority-building activities (guest posts, HARO, directory listings)
- Turn every published asset into a multi-channel distribution play (social snippets, newsletter, sales enablement)
- Partner with Social Manager to make website content the fuel for LinkedIn, YouTube, and Twitter growth

Expected Output

- Monthly SEO + Performance Dashboard
- Quarterly Keyword & Content Strategy
- Updated website structure map + internal linking model
- 2–4 SEO-optimised pages/blogs per month
- Landing pages with clear conversion pathways
- Website hygiene report (technical + content)

First 90 Days — Success Looks Like

- Complete website + SEO audit; publish remediation blueprint.
- Fix priority technical issues (speed, indexing, broken links, structure).
- Identify 5 priority keyword clusters and publish search roadmap.
- Build/update top 5 landing pages with improved content and CTAs.
- Create content inventory & gap analysis for Q2–Q3.

Skills & Experience

Must-Have

- 4–6 years of SEO + website management experience (B2B, tech, or ITeS).
- Hands-on technical SEO skills: CWV, speed optimisation, metadata, site structure.
- Robust content writing/editing abilities.
- Proficient in WordPress, GA4, GTM, Google Keyword Planner , Search Console, SEMRush, Ahrefs
- Ability to translate insights into content and structural decisions.
- Proven experience getting B2B sites ranked in AI overviews or cited by LLMs

📌 SEO Manager (Sahibzada Ajit Singh Nagar)
🏢 Cogneesol
📍 Sahibzada Ajit Singh Nagar