Job Description Area Sales Manager (Retail)

Role: Area Sales Manager (Retail B2C)
Industry: Matrimony / BPO / Retail Sales
Department: Sales & Business Development
Employment Type: Full-Time, Permanent
Education: Any Graduate

Role Summary

The Area Sales Manager will be responsible for driving business growth, retail expansion, revenue generation, and operational excellence across the assigned region. The role requires strong leadership capabilities, retail expansion expertise, and the ability to manage multiple retail outlets while ensuring exceptional customer experience and profitability.

Key Responsibilities

Retail Expansion & Business Development

- Drive retail expansion by identifying, evaluating, and finalizing new store locations based on market potential, customer demographics, and business feasibility.
- Must have hands-on experience in retail store expansion or possess strong knowledge of the complete retail expansion process.
- Coordinate end-to-end store setup, including site selection, lease coordination, infrastructure readiness, recruitment, training, and store launch.
- Ensure timely opening of new retail outlets while maintaining company standards and brand guidelines.
- Develop market expansion strategies to increase the company's retail presence and customer reach.

Sales & Revenue Management

- Own the Profit & Loss (P&L;) of the assigned region and ensure achievement of revenue, profitability, and business targets.
- Drive B2C sales through retail outlets and online customer acquisition channels.
- Monitor daily, weekly, and monthly sales performance and implement action plans to achieve business objectives.
- Ensure consistent achievement of sales KPIs, productivity, and conversion metrics.
- Develop strategies to maximize customer acquisition, repeat business, and revenue growth.

Team Leadership & Performance Management

- Lead, mentor, motivate, and develop high-performing retail sales teams across multiple locations.
- Manage a team of at least 15+ employees, including Store Managers,



Relationship Managers, and Sales Executives.
- Conduct regular performance reviews, coaching sessions, and training programs.
- Build a performance-driven culture focused on customer satisfaction and business excellence.
- Drive employee engagement, retention, and succession planning.

Retail Operations

- Oversee end-to-end retail operations, ensuring smooth functioning of all assigned stores.
- Ensure adherence to company SOPs, operational policies, compliance requirements, and service standards.
- Monitor store productivity, customer footfall, conversion ratio, and operational efficiency.
- Optimize manpower utilization and resource planning.

Marketing & Brand Building

- Execute regional marketing initiatives to strengthen brand visibility.
- Plan and manage BTL marketing activities, including:

- In-store branding
- Road shows
- Promotional campaigns
- Events
- Workshops
- Trade shows
- Product demonstrations
- Local partnerships

- Collaborate with the marketing team to improve customer engagement and lead generation.

Customer Experience

- Deliver exceptional customer experience across all retail touchpoints.
- Ensure personalized consultation and premium service for customers.
- Monitor customer feedback, resolve escalations, and improve Customer Experience Management (CEM).
- Maintain high customer satisfaction and Net Promoter Score (NPS).

Strategic Planning & Reporting

- Analyse market trends, competitor activities, and customer behaviour.
- Prepare business forecasts, sales reports, and performance dashboards.
- Recommend cutting-edge strategies for improving business performance and market penetration.




- Work closely with senior management on expansion and revenue strategies.

Preferred Candidate Profile

- Proven experience in Retail Expansion and Retail Store Operations.
- Experience in B2C Sales, Retail Sales, Telesales, or Online Sales.
- Strong understanding of retail business development and new store launch processes.
- Experience in handling multi-location retail operations.
- Ability to manage regional sales targets and profitability.
- Strong leadership and people management skills.
- Experience managing a team of 15 or more employees.
- Excellent communication, negotiation, and presentation skills.
- Strong business acumen and analytical mindset.
- Customer-centric approach with a passion for delivering exceptional service.
- Ability to work under pressure and achieve challenging sales targets.
- Willingness to travel extensively within the assigned region.
- Multi-lingual communication skills will be an added advantage.
- Creative thinking and problem-solving abilities.

Preferred Industry Experience

Candidates with experience in any of the following industries will be preferred:

- Matrimony / Matchmaking
- Retail
- Telecom
- Banking
- Financial Services
- Insurance
- EdTech
- E-commerce
- Consumer Services
- Hospitality
- BPO / BPM
- Healthcare Sales
- Real Estate
- Lifestyle & Luxury Retail

Key Skills

- Retail Expansion
- Area Sales Management
- Retail Operations
- Business Development
- B2C Sales
- Retail Sales
- Telesales
- Outbound Sales
- Team Management
- Multi-location Operations
- P&L; Management
- Customer Relationship Management (CRM)
- Customer Experience Management (CEM)
- Revenue Growth
- Target Achievement
- Store Launch & Expansion
- Market Development
- Territory Management
- BTL Marketing
- Merchandising
- Leadership
- Corporate Sales
- Sales Planning
- Business Strategy
- Relationship Management
- Performance Management
- Negotiation
- Communication Skills
- Analytical Skills
- Problem Solving

📌 Area Sales Manager (C ) (Bhubaneswar)
🏢 Matrimony.com
📍 Bhubaneswar