06 Aug
|
Health Secure Hospital Care & Solution Private
|
Kolhapur
06 Aug
Health Secure Hospital Care & Solution Private
Kolhapur
BUSINESS Head (Hospital, Sales & BD)
A commercially driven healthcare leader with proven expertise in hospital business management, growth strategy, profitability, and market expansion. Adept at building sustainable businesses by identifying new growth opportunities, launching high-potential specialties, optimizing consultant productivity, and driving operational excellence with complete ownership of revenue, EBITDA, and P&L.;
Core Responsibilities & Expertise
Business Strategy & Growth
- Develop and execute business development strategies to drive patient volumes, Market share & revenue.
- Identify new business opportunities, strategic partnerships, and expansion initiatives with market and competitor analysis to identify growth opportunities and emerging healthcare trends.
- Recommend new specialties, clinical programs, consultants, and medical technologies based on market demand and financial viability.
- Lead hospital expansion, new service launches, and market penetration initiatives.
Revenue Generation
- Drive revenue growth across OPD, IPD, Procedures, Diagnostics, Laboratory, Pharmacy, and Surgical Revenue and ancillary services.
- Develop specialty-wise business plans to maximize patient acquisition and revenue.
- Improve referral conversion, patient conversion, and specialty utilization.
- Monitor revenue performance and implement strategies to achieve business targets.
Consultant & Specialty Development
- Support consultant acquisition and specialty expansion aligned with business objectives.
- Collaborate with consultants to improve OPD, IPD, procedure, and specialty revenues.
- Monitor specialty performance and recommend growth initiatives based on business analytics.
Market Development & Branding
- Strengthen the hospitals market position through branding and competitive differentiation.
- Lead ATL, BTL, TTL, digital marketing, branding campaigns, and public awareness initiatives.
- Drive / Organize CMEs, outreach OPDs, health camps, and community engagement programs.
- Identify and develop new geographical markets and referral territories.
Business Development & Strategic Alliances
- Build and strengthen referral networks with Consultants, General Practitioners (GPs), Corporates, TPAs, Insurance Companies, Industries, and Institutions.
- Establish strategic partnerships with corporates, educational institutions, government organizations, and healthcare partners.
- Expand corporate business, wellness programs, and institutional tie-ups.
Marketing Performance & Analytics
- Prepare annual business plans, marketing budgets, revenue forecasts, and MIS reports.
- Monitor KPIs including OPD Footfalls, IP Admissions, Referral Conversion, Revenue Growth, Market Share, ROI, and Consultant Productivity.
- Analyze competitor performance and implement corrective strategies to improve business outcomes.
Stakeholder Relationship Management
- Build long-term relationships with Referring Doctors, Consultants, Corporate Clients, TPAs, Insurance Companies, Medical Associations, Government Bodies, and Community Leaders.
- Represent the hospital at industry forums, networking events, and strategic business meetings.
- Foster cross-functional collaboration with Clinical, Operations, Finance, and Support Services to achieve organizational goals.
Educational Qualification
- Masters degree in business administration (MBA) Marketing / Hospital Management / Healthcare Management (Preferred)
- Experience of 10+ years in the relevant field, proven track record on Hospital Sales & Marketing, Strategic Business development & Management.
Core Attributes
- Commercially Driven & Result Oriented
- Strategic Thinker with Strong Business Acumen
- Entrepreneurial Mindset, Customer & Patient-Centric Approach
- Strong Leadership & Team Builder,
- Excellent Relationship Builder & Networker
- High Negotiation & Influencing Ability, Analytical and Data-Driven Decision Maker
- Proactive, Innovative & Opportunity Focused
- High Integrity, Accountability & Ownership
- Execution Excellence with Attention to Detail
- Robust Interpersonal & Communication Skills
- Ability to Thrive in a Competitive Healthcare Market
📌 Business Head (Hospital) (Kolhapur)
🏢 Health Secure Hospital Care & Solution Private
📍 Kolhapur