Role & responsibilities

Performance Marketing Strategy

- Develop and execute comprehensive performance marketing strategies aligned with business goals
- Drive customer acquisition, lead generation, and revenue growth through paid channels

Campaign Management

- Plan, execute, and optimize campaigns across platforms including Meta (Facebook & Instagram), Google Ads, YouTube, and other digital channels
- Monitor campaign performance and implement data-driven optimizations

Meta & Paid Social Expertise

- Lead end-to-end campaign execution on Meta Ads Manager
- Build audience segmentation strategies (lookalike, retargeting, custom audiences)
- Stay updated with Meta algorithm changes, privacy updates, and best practices

Analytics & Reporting

- Track and analyze key metrics such as CPA, CPL, ROAS, CTR, and conversion rates
- Use tools like Google Analytics, CRM dashboards, and attribution models




- Present insights and actionable recommendations to senior stakeholders

Optimization & Growth

- Identify current growth channels and opportunities for scaling campaigns
- Optimize landing pages and funnels to improve conversion rates
- Ensure continuous improvement through experimentation and innovation

Preferred candidate profile

- 7 - 9 years of experience in digital/performance marketing
- Proven track record of managing high-budget performance campaigns
- Strong expertise in Meta Ads (Facebook & Instagram) and Google Ads
- Deep understanding of attribution models, funnels, and conversion tracking
- Hands-on experience with analytics tools (Google Analytics, Tag Manager, etc.)
- Strong analytical mindset with data-driven decision-making skills

📌 AGM/ GM - Performance Marketing (Gurugram)
🏢 Inframantra
📍 Gurugram