Role & responsibilities

A. External Communications

- Develop and implement PR strategies to strengthen the companys brand image in the FMCG market.

- Draft press releases, media notes, corporate statements, and communication briefs.

- Manage media relations with print, digital, and electronic media agencies.

- Coordinate with PR agencies for brand campaigns, product launches, and media coverage.

- Monitor brand mentions, competitor PR activities, and industry trends.

- Support communication for recent product launches, marketing campaigns, and brand activations.

- Handle crisis communication and prepare media responses as required.

B. Media & Influencer Management

- Build strong relationships with journalists, editors, bloggers, and influencers.

- Plan and execute influencer marketing activities aligned with brand strategy.

- Manage media visits, interviews, brand events, and press conferences.

- Track and analyse media coverage and prepare monthly PR reports.

C. Corporate Communications

- Create and maintain communication materials such as corporate profiles, leadership bios, and internal newsletters.

- Support CSR communication, sustainability reports, and brand storytelling.

- Prepare speeches, talking points, and presentations for senior leadership.

- Ensure all communication aligns with company values and brand identity.

D. Internal Communications





- Support internal communication initiatives including employee engagement campaigns, leadership announcements, and intranet updates.

- Draft internal mailers, event communication, and cultural content.

- Coordinate internal events and communication sessions.

E. Stakeholder Management

- Liaise with cross-functional teams including Marketing, HR, Sales, and Product Management.

- Collaborate with agencies (creative, PR, digital) for content creation and PR campaigns.

- Manage PR budgets, agency billing, and documentation.

Preferred candidate profile

- Strong communication, storytelling, and content-writing skills.

- Ability to build and maintain media & stakeholder relationships.

- Knowledge of FMCG industry dynamics, consumer trends, and competitive landscape.

- Experience in crisis communication and brand reputation management.

- Proficiency in media monitoring tools & social listening platforms.

- Creative thinking and ability to design impactful communication strategies.

- Strong organizational and multitasking skills.

- Excellent interpersonal and presentation skills.

- Bachelors or Master’s degree in Mass Communication, Public Relations, Journalism, Marketing, or related field.

- PR agency or corporate communications experience in FMCG, Retail, Consumer Goods, or Lifestyle sectors preferred.

- Experience managing media and influencer relationships mandatory.

📌 Public Relations Manager- 6 Days Working (Gurugram)
🏢 Chaudhary Group
📍 Gurugram