Location: Bangalore

Role Description

The PPC Campaign Executive will be responsible for planning, implementing, and optimizing paid advertising campaigns across multiple digital platforms including Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, YouTube, X (Twitter) Ads, and Pinterest Ads. The ideal candidate should have hands-on experience managing campaigns to drive leads, traffic, and brand awareness, while maintaining a strong ROI.

Key Responsibilities

- Competitor Analysis (Paid Advertising) Conduct thorough competitor research across all paid channels to identify industry benchmarks, ad strategies, and keyword opportunities. Analyze competitors ad creatives, messaging, audience targeting, and landing pages to uncover insights that can improve campaign performance. Use competitive analysis tools (such as Semrush, SpyFu, or Meta Ad Library) to track trends, discover gaps, and develop data-driven recommendations for campaign optimization.
- Campaign Strategy & Setup Develop, execute, and manage PPC campaigns across: Google Ads (Search, Display, Discovery, Performance max, YouTube) Meta Ads (Facebook & Instagram) LinkedIn Ads Pinterest Ads Conduct keyword research, audience targeting, retargeting, remarketing website organic traffic, and competitor analysis. Knowledge of engaging ad copies, select visuals, and ensure consistent brand messaging. Set up conversion tracking through Google Tag Manager, Meta Pixel, and UTM parameters. Advance knowledge of retargeting, audience segmentation, and lookalike audiences.
- Campaign Optimization Monitor daily campaign performance and adjust bids, targeting, or creatives for best results. Optimize campaigns for higher CTR, conversion rate, and ROI. Perform A/B testing on ad copies, creatives, and landing pages. Identify underperforming campaigns and develop actionable improvement strategies.




- Analytics & Reporting Analyze campaign metrics such as impressions, clicks, conversions, CPA, ROAS, and engagement rate. Generate daily, weekly and monthly reports with insights and recommendations.
- Budget Management Manage ad budgets effectively to ensure maximum utilization and performance. Forecast monthly spends and allocate budgets across channels and cities based on campaign goals.
- Collaboration & Communication Work closely with SEO, design, and content teams to align paid strategy with organic efforts. Coordinate with sales manager or internal stakeholders to understand business objectives and deliver campaign results.

Key Skills & Qualifications

- Bachelor s degree in Marketing, Business, or related field.
- 3 5 years of experience in PPC advertising or digital marketing.

Proficiency in

- Google Ads Manager & Keyword Planner
- Meta Business Manager
- LinkedIn Campaign Manager
- Google Analytics / GA4
- Google Tag Manager
- Strong understanding of digital metrics (CTR, CPC, CPA, ROAS, Conversion Rate).
- Experience using tools like Semrush, Ahrefs, Canva, or Adobe Creative Suite is a plus.

Key Attributes

- Analytical mindset and attention to detail.
- Creative thinking for ad copy and visual testing.
- Solid communication and teamwork skills.
- Ability to handle multiple campaigns simultaneously.
- Goal-oriented with a passion for digital advertising trends.

Performance Metrics (KPIs)

- Achieving target ROI or ROAS.
- Improvement in CTR and Conversion Rates.
- Reduction in CPC and CPA.
- Quality score improvements across campaigns.
- Growth in qualified leads and website traffic.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 PPC Campaign Executive (Bengaluru)
🏢 Homzinterio
📍 Bengaluru