DKMS Foundation is a non-profit organization dedicated to the fight against blood cancer and other blood disorders, such as thalassemia and aplastic anaemia. Our aim is to improve the situation of patients suffering from blood cancer and other blood disorders in India and throughout the world, by raising awareness about blood stem cell transplantation and registering potential blood stem cell donors. By doing this, DKMS-Foundation provides patients in need of a blood stem cell transplant with a second chance at life. DKMS-Foundation is a joint venture of two reputed non-profit organizations: DKMS, one of the largest international blood stem cell donor centres in the world.

Working Hours: 9:30 am to 6:15 pm

Our Culture & Values At DKMS Asia, we are united by a life-saving mission powered by being Open, Clear, Fair, Courageous, and Diverse. We foster a transparent environment where straightforward communication and equity drive every decision. By embracing diversity and acting with courage, we fuel the innovation and bold determination needed to create a global impact. Join us in a culture that values integrity and the bold determination to delete blood cancer Position Summary We are seeking a highly skilled and detail-oriented Campaign Specialist to join our dynamic marketing team.

This role will focus on strategizing, managing, and optimizing customer communication and marketing initiatives via WhatsApp, while also driving performance-based digital campaigns across multiple platforms. A key part of the role will involve automation, integration with logistics systems, and campaign optimizationensuring seamless data synchronization between platforms. Youll collaborate with cross-functional teams, including marketing, sales, IT, customer support, logistics, and creative partners, to drive operational excellence and deliver impactful communication that enhances customer engagement and business results.



Were looking for a collaborative team player who brings cutting-edge ideas, thrives in fast-paced environments, and works effectively across departments to execute integrated campaigns and ensure efficient operational processes.

Responsibilities

• Develop and execute WhatsApp marketing strategies and campaigns aligned with brand objectives and engagement goals.

• Design and implement automation workflows, including chatbot integrations, notifications, and personalized message journeys.

• Collaborate with IT and logistics teams to integrate WhatsApp with other management systems for real-time updates and improved customer experience.

• Plan, execute, and optimize digital marketing campaigns across Google, Meta, LinkedIn, and other paid platforms to drive engagement and conversions.

• Develop detailed campaign strategies, including target audience identification, budget allocation, and KPIs.

• Continuously optimize campaigns based on performance data and KPIs (e.g., CPC, CPA, ROAS, CTR, CPL).

• Conduct A/B testing for ad creatives, landing pages, and audience targeting to improve conversion rates.

• Identify key performance trends and adjust campaigns to maximize ROI.

• Manage end-to-end campaign execution, coordinating with graphic designers, videographers, writers, and other stakeholders to ensure timely, high-quality deliverables.

• Coordinate and operationalize the content creation workflowbriefing, reviews, approvals, and timely delivery across platforms.

• Analyze campaign and messaging performance, generate insights,



and recommend data driven optimizations to improve ROI.

• Ensure compliance with WhatsApp Business policies, data privacy standards, and opt-in requirements.

• Prepare and present performance reports and actionable insights to key stakeholders. Requirements

• Proven experience managing marketing or transactional communication via WhatsApp or similar messaging platforms.

• Strong knowledge of WhatsApp Business API, automation tools, chatbots, and CRM integrations.

• Experience in performance marketing and paid media campaigns across Google, Meta, and LinkedIn.

• Understanding of API integrations, data synchronization, and secure data handshakes between systems.

• Proficiency in marketing analytics tools such as Google Analytics, Meta Ads Manager, and Google Tag Manager.

• Understanding of conversion rate optimization (CRO), landing page optimization, and user experience.

• Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously.

• Knowledge of SEO/SEM, content marketing, and social media strategies is a plus.

• Strong analytical, project management, and collaboration skills with a data-driven mindset.

• Knowledge of data privacy regulations and opt-in compliance related to messaging platforms.

• Ability to collaborate effectively with cross-functional teams, including creative, sales, and product teams, to develop and optimize campaigns.

Qualifications

• 2–5 years of experience in WhatsApp marketing, performance marketing, or digital campaign management.

• Google Ads Certification, Facebook Blueprint Certification, or other relevant certifications (e.g., Meta Certified, HubSpot, Salesforce Marketing Cloud) are a plus.

• Bachelor’s degree in Marketing, Business Administration, Communications, IT, or related field (required). A Master’s degree is a plus

📌 Senior Campaign Specialist (Bengaluru)
🏢 DKMS Asia
📍 Bengaluru