Growth Marketing Manager Agency Marketing Lead Generation

Location: Mohali

Experience: 4-8 years (Agency or B2B services experience preferred)

Role Overview

We are a digital services agency looking for a hands-on Growth Marketer to own the agency s entire marketing engine from positioning and demand generation to marketing infrastructure.

This role is not about execution in silos. You will work cross-functionally with SEO, content, performance, design, and video teams to build campaigns that generate qualified inbound leads.

You will be measured on one primary metric: Lead Generation.

Key Responsibilities

- 1. Positioning Messaging
- Define and sharpen the agency s positioning for target ICPs
- Craft core messaging, value propositions, and campaign themes
- Translate services into outcome-driven narratives

- 2. Demand Lead Generation

- Plan and execute lead generation campaigns across:
- SEO content marketing
- Paid ads (Google, LinkedIn, Meta as relevant)
- Email marketing outbound sequences
- Website conversion optimization
- Design multi-channel campaigns around specific offers (audits, consultations, lead magnets, case studies, etc.)
- Continuously test, measure, and optimize channels for CPL and lead quality

- 3. Cross-Team Execution

- Collaborate with:
- SEO team for organic demand strategy
- Content team for blogs, landing pages, case studies
- Designers for creatives, landing pages, ads
- Video team for short-form, founder-led, and campaign videos
- Own briefs, timelines, and outcomes not just requests

- 4. Marketing Infrastructure Systems

- Set up and manage:
- CRM (HubSpot / Zoho / equivalent)




- Lead tracking attribution
- Email marketing tools and sequences
- Funnel analytics and reporting dashboards
- Ensure leads are captured, nurtured, and handed off cleanly to sales

- 5. Analytics Reporting

- Track and report on:
- Leads generated (primary KPI)
- Channel-wise performance
- Conversion rates and funnel drop-offs
- Provide insights and recommendations to leadership for scaling

What We re Looking For

Must-Have

- Proven experience generating B2B leads for services or agencies
- Solid understanding of:
- SEO content strategy
- Paid acquisition fundamentals
- Email marketing funnels
- CRM and marketing automation
- Ability to think strategically and execute hands-on
- Comfortable working across teams and driving outcomes

Nice-to-Have

- Experience marketing digital agencies or SaaS products
- Founder-led / personal brand marketing experience
- Understanding of US / UAE / international B2B markets
- Experience building marketing from scratch (0 pipeline)
- Success Metrics (Clear Simple)
- Number of qualified inbound leads generated
- Cost per lead lead quality
- Contribution to consistent sales pipeline

Why This Role Is Different

- You re not a channel specialist you own the outcome
- Direct impact on company growth and positioning
- High autonomy and visibility with leadership
- Opportunity to build and scale a full agency marketing engine

Disclaimer : This job posting has been aggregated from external source. Role detailscontentand availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Growth Marketing Manager Agency Marketing & Lead Generation (Sahibzada Ajit Singh Nagar)
🏢 Webspero Solutions
📍 Sahibzada Ajit Singh Nagar