- Meet S&D; targets by effective implementation of area sales & development plans.
- Plan and achieve distribution expansion as per budget plans.
- Stocks and logistics planning for the area.
- Ensure distributor claims are settled in time by proper scrutiny and on field verification.
- Ensure retention of agreed ROI for the distributors.
- Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets.
- Develop distribution strategy in line with changing channel mix.
- Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Zonal Sales Manager.
- Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required.
- Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed timelines.
- Plan for recent product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched.
- Execute merchandising strategy by channels / by category and ensure shelf share greater than market for Tier 1 SKUs.
- Ensure targeted productivity norms for channels and by category are met.
Essential Duties and Responsibilities:
- Good experience of handling on-roll field Sales Team, Sales Associates & Merchandisers.
- Good experience of promotional planning, Budgeting & managing trade.