We are looking for a resourceful Lead Generation Specialist whose sole focus is to build a consistent, high-quality pipeline of leads for our

sales team. This role owns the very top of the funnel sourcing prospects through every available channel and hands off qualified,

well-researched leads to our Business Development Executives. Success in this role is measured purely on the volume and quality of leads delivered, not on closing deals.

Key Responsibilities

1. Multi-Channel Lead Sourcing

- Generate leads through LinkedIn, cold email databases, directories, industry forums, and other online sources
- Identify and tap new lead sources beyond the usual channels (events, communities, marketplaces, referral networks)
- Build and continuously expand targeted prospect lists across assigned industries
- Monitor and capture inbound signals (website visitors, ad engagement, social interactions) as potential leads

2. Prospect Research

- Research target companies to identify the right decision-makers
- Gather relevant business information (company size, industry, current marketing setup, contact details)
- Verify accuracy and validity of contact information before handoff

3. Outreach for List Building

- Run cold email and LinkedIn outreach campaigns to build initial interest
- Use scraping tools, databases, and prospecting software to build lead lists at scale
- Test and refine outreach messaging to improve response rates

4. Lead Handoff & Quality Control





- Hand over sourced leads to the BDE team with complete, accurate information
- Tag leads by source, industry, and priority in the CRM
- Incorporate feedback from BDEs on lead quality to continuously refine sourcing approach

5. Tools, Tracking & Reporting

- Maintain and update lead data in the CRM daily
- Track number of leads generated, source-wise, on a daily/weekly basis
- Share regular reports on lead volume, source performance, and quality trends with the Sales Head

6. Target Achievement

- Meet daily/weekly targets for number of leads sourced
- Maintain a defined quality benchmark (accuracy, relevance, contactability) for every lead delivered
- Continuously improve lead-to-qualified conversion rate through better targeting

Requirements

- 2-4 years of experience in lead generation, prospecting, or research-based sales support
- Strong internet research skills and comfort with prospecting/scraping tools
- Working knowledge of LinkedIn Sales Navigator or similar tools
- Excellent written communication for cold outreach
- Highly organized with strong attention to detail
- Must be based in or willing to relocate to Bangalore

Preferred Skills

- Familiarity with lead databases and enrichment tools (Apollo, ZoomInfo, Hunter, etc.)
- Basic understanding of digital marketing/B2B industries
- Experience working closely with a sales team in a target-driven setting

📌 Lead Generation Specialist (Bengaluru)
🏢 Webworks
📍 Bengaluru