- Develop and execute brand strategies aligned with business objectives
- Lead social media management, including content planning, calendar management, community engagement, and platform growth
- Plan and oversee brand shoots, including product shoots, campaign shoots, influencer collaborations, and creative asset production
- Plan and manage integrated marketing campaigns across digital and offline channels
- Drive brand awareness, consumer engagement, and market penetration initiatives
- Monitor brand performance, consumer insights, and market trends
- Work closely with sales, product, and marketing teams to ensure brand consistency
- Manage packaging, communication, and promotional material development
- Coordinate with creative agencies, media partners, influencers, and vendors
- Track campaign effectiveness and optimize marketing spends for maximum ROI
- Conduct competitor analysis and identify opportunities for brand growth
- Lead current product launches and support go-to-market strategies
- Prepare monthly brand performance reports and present key insights to management
Preferred candidate profile
- Brand Management
- AI First Hand Knowledge
- Marketing Strategy
- Consumer Insights
- Campaign Management
- Product Launches
- Trade Marketing
- Market Research
- Digital Marketing
- Budget Management
- Stakeholder Management