Greetings from Stylam Industries Limited !!

Department: Marketing

Location: Chandigarh

Reporting To: Director / VP Sales & Marketing / Managing Director

Experience: 1522 Years

Qualification:

- MBA in Marketing / Branding / Communications
- Bachelor's Degree in Marketing, Business Administration, Communications or related field
- Certification in Digital Marketing / Brand Management will be an added advantage

Job Summary

The Head of Marketing Communications (MarCom) will lead Stylam's integrated marketing and brand communication strategy across domestic and international markets. The role is responsible for strengthening brand equity, driving customer engagement, supporting sales growth, and positioning Stylam as a premium global surface solutions brand through innovative marketing initiatives, digital transformation, trade marketing, corporate communications, and product launches.

Key Responsibilities

1. Brand Strategy & Positioning

- Develop and execute long-term brand strategy aligned with business objectives.
- Build premium positioning for Stylam across India and global markets.
- Maintain consistency in brand identity across all communication channels.
- Enhance brand recall among architects, designers, OEMs, distributors, dealers, and institutional customers.

2. Marketing Communications

- Develop integrated marketing communication (IMC) plans.
- Drive ATL, BTL and TTL campaigns.
- Plan annual marketing calendar.
- Manage product communication and storytelling.
- Develop brochures, catalogues, product literature and presentations.
- Oversee copywriting and creative communication.

3. Digital Marketing

- Lead website strategy and optimization.
- Manage SEO, SEM, Google Ads and Analytics.
- Develop LinkedIn, Instagram, Facebook and YouTube strategies.
- Execute email marketing and automation campaigns.




- Monitor digital KPIs and ROI.
- Improve lead generation through digital channels.

4. Product Launch Management

- Develop GTM (Go-to-Market) strategies.
- Plan product launch campaigns.
- Coordinate with Product Development, Sales and Design teams.
- Prepare launch kits, videos, brochures and digital assets.

5. Trade Marketing

- Design dealer engagement programs.
- Execute architect and interior designer outreach initiatives.
- Organize exhibitions and trade fairs.
- Develop showroom branding concepts.
- Manage POS materials and merchandising.

6. Corporate Communications

- Develop internal and external communication strategy.
- Manage PR agencies and media relations.
- Prepare press releases.
- Build thought leadership for Stylam.
- Handle crisis communication whenever required.

7. Content & Creative Management

- Supervise creative agencies.
- Approve campaign creatives.
- Ensure high-quality visual identity.
- Manage photography and videography projects.
- Oversee corporate films and promotional videos.

8. International Marketing

- Support exports through region-specific campaigns.
- Create multilingual marketing collateral.
- Coordinate participation in international exhibitions.
- Develop communication aligned with different markets.

9. Customer Experience & Brand Engagement

- Develop loyalty and customer engagement initiatives.
- Improve customer communication touchpoints.




- Plan gifting and relationship marketing programs.
- Conduct customer satisfaction studies.

10. Marketing Analytics

- Monitor campaign performance.
- Track ROI and CAC.
- Measure digital engagement metrics.
- Analyze competitor activities.
- Prepare monthly marketing dashboards.

11. Budget & Vendor Management

- Prepare annual marketing budget.
- Optimize marketing spend.
- Negotiate with agencies and vendors.
- Monitor campaign costs and effectiveness.

12. Team Leadership

- Lead Branding, Digital Marketing, Creative and Communication teams.
- Mentor and develop marketing professionals.
- Build high-performance culture.
- Coordinate with Sales, Product, HR and Corporate teams.

Technical Skills

- Brand Management
- Marketing Communications
- Trade Marketing
- Digital Marketing
- SEO/SEM
- Google Analytics
- CRM
- Content Marketing
- Social Media Marketing
- Email Marketing
- Event Management
- Corporate Communications
- Product Marketing
- Budget Management

Leadership Skills

- Strategic Thinking
- Innovation
- Stakeholder Management
- Team Leadership
- Negotiation
- Decision Making
- Problem Solving
- Presentation Skills
- Project Management

Success Profile

The ideal candidate should have:

- 1522 years of experience in brand building and marketing communications.
- Proven success in ATL, BTL, digital marketing, trade marketing, and product launches.
- Robust experience in the building materials or interior products industry.
- Expertise in managing creative, digital, PR, and branding agencies.
- Strong commercial understanding with the ability to translate marketing efforts into business growth.
- Experience leading large marketing teams and managing significant annual marketing budgets.

📌 Sr Manager / AGM / DGM / GM (Chandigarh)
🏢 Stylam Industries
📍 Chandigarh