Role Description Designation: Business Development Officer

Grade: Officer/Assistant Manager

Legal Entity: Equitas Small Finance Bank

Business Unit: Retail Banking

Division: Branch Banking

Department: Liability Sales

Travel required: Yes

Level of travel: Extensive

Level: Executive

Job Dimension Reporting To

Business Development Manager

Direct Reports

0

Indirect Reports

0

Geographic spread

Branch Office

Purpose of the role:

- To acquire Recent To Bank liability relationships (Current Accounts / Saving Accounts / Deposits) and strengthen these relationships through highest levels of service quality.

Key Responsibilities:

- Identify potential catchment areas of potential retail liabilities customers for Equitas Bank.
- Build a database of customer leads through references, opening stalls in areas where there are higher number of footfalls like apartment complexes, shopping areas etc., door to door visits, distribution of pamphlets etc.
- Schedule meetings with potential liabilities customers and understand their requirement; thereafter presenting them with the most suitable products and explaining the features/benefits.
- Communicate clearly to customers on the requirements for various types of products services for example, charges for maintaining a locker, minimum balance to be maintained etc., and on the documents required to be submitted to bank with Equitas.
- Ensure that all customer documents are verified with originals and are handled with care and confidentiality.
- Complete all account opening related processes accurately so that the customer experience is enhanced and forms the foundation of a long relationship with the bank.




- Maintain continuous communication with customers on the status of their account opening process.
- Frequently communicate with newly signed up customers and assist them with additional products and services based on their requirements for example, relevant loan products, investment products etc.
- Build reference network from newly signed up customers for potential leads.
- Regularly update Daily Sales Reports and discuss on the plans, action items, progress with the supervisor

Indicative Tasks

Competencies

Business Perspective

Responsible for CASA NTB numbers

Market Intelligence

Planning

Result Orientation

Responsible for CASA value

Responsible for GI/LI/HI premium numbers

Responsible for TD numbers

Responsible for SIP/RD numbers

Process Perspective

Ensure NIL deviations in Audit/KYC/AML/compliance norms

- Analytical Skills
- Execution Excellence

- Collaboration

Track and ensure quality files sourced

Participate in audit, monitor the scores and close action points and concerns

Liaising with CPCL and branch operations for timely account opening, service enhancements and sales initiatives.

Customer Perspective

Build, manage and promote relationship with existing/old customers to generate new business and to solicit referrals

Building Relationship

Selling Skills

Ensure continuous generation of business through efficient relationship management





Conduct period meeting with key clients to manage and grow business.

Effectively handle customer complaints, if any

Learning Growth Perspective

Work with BDM to set targets considering market conditions, potential and past performance

- Collaboration

Ensure to complete all assigned training modules in CLAP on time

Identify self training needs for sales, functional or procedural ensure to complete assigned LD Trainings

Key Results Area

KRA

KEY PERFORMANCE INDICATOR

CASA NTB (in Units)

% of Achievement (Target vs Actual)

CASA Value- AMB (in Lacs)

% of Achievement (Target vs Actual)

GI/LI/HI Premium (in Rs Lacs)

% of Achievement (Target vs Actual)

Retail TD (in lacs)

% of Achievement (Target vs Actual)

SIP / RD (in Nos)

% of Achievement (Target vs Actual)

To ensure "nil" deviations in Audit/KYC/AML/Compliance norms

As per report

Depletion in accounts at M2 stage (not more than 20%)

As per report

No of accounts moving to zero balance bucket at M2 (

As per report

No of New Cutomer Meetings per day (Min 8)

As per report

Undergone the requisite training programs and certifications

As per requirement

All setup account needs to be funded for requisite IP

As per requirement

Desired Experience Qualification:

- Graduate with 1plus years of experience in CASA sales background.
- Must have good knowledge of the local and surrounding markets in the area
- Good communication and negotiation skills

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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