Role Overview

We are seeking a visionary and results-driven Head of Influencer Marketing to lead the strategy and execution of our creator partnership eco-system. You will oversee the entire influencer function, bridging brand awareness with direct-response metrics. The ideal candidate is a strategic mastermind and relationship builder who can scale influencer programs, manage significant budgets, and lead a high-performing marketing team.

KEY RESPONSIBILITIES

- Strategic Leadership: Design and scale an cutting-edge, influencer marketing strategy aligned with the companys broader business and goals.
- Budget & P&L; Management: Oversee and optimize large allocation of influencer budgets, ensuring cost-effective campaign execution.
- Team Leadership: Build, mentor, and lead a team of influencer marketing managers, specialists, and community outreach coordinators.
- Elite Partnerships: Cultivate strategic relationships with top-tier creators, talent agencies, and multi-channel networks.
- Performance & Analytics: Define core KPIs (e.g., CPV,



engagement, ROAS, brand lift), analyse campaign data, and present performance metrics to senior leadership.
- Cross-Functional Collaboration: Partner with PR, social media, Creative, audit, procurement and Legal teams to ensure campaign compliance, brand alignment, and asset amplification.

QUALIFICATIONS & REQUIREMENTS

- Experience: 15+ years of demonstrable experience in influencer marketing, with at least 5+ years in a senior leadership role.
- Education: Masters degree in Marketing, Communications, Business, or a related field.
- Industry Knowledge: Deep, in-depth understanding of social media platforms (Instagram, YouTube, X, Linkedin etc.) and creator economy trends.
- Legal & Compliance: Working knowledge of regulatory guidelines and contract negotiations.
- Soft Skills: Exceptional interpersonal, negotiation, and cross-cultural communication skills.

📌 Head of Influencer Marketing (Gurugram)
🏢 Cheil India
📍 Gurugram