Business Analyst Digital Marketing

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Job Overview:

We are looking for a detail-oriented and analytical Business Analyst to support initiatives across Allianz Technology Digital Marketing Team. This role focuses on understanding business needs, translating them into data requirements, improving data processes, and enabling high-quality data solutions that support reporting, analytics, and strategic decision-making. The ideal candidate combines strong analytical skills with excellent communication and a passion for data quality, governance, and insight generation.

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Key Responsibilities:

Requirement Gathering & Analysis:

- Collaborate with business stakeholders to understand their needs and translate them into detailed requirements.
- Conduct gap analysis between current processes and the desired future state, identifying opportunities for improvement.
- Document and present conducted business analyses (incl. data flow analysis, data mappings, etc.) to various stakeholders across the organization

Solution Design & Documentation:

- Work closely with technical teams to design and document solutions that meet business requirements, ensuring alignment project best practices.
- Develop detailed functional specifications, user stories, and process flows to guide the development and implementation teams.

Implementation Support:

- Act as a liaison between business units and technical teams during the implementation phase.
- Participate in the configuration, testing, and deployment of solutions, ensuring that they meet business needs and are delivered on time and within scope.

Data Analysis & Reporting:

- - Utilize Adobe Analytics and other tools to analyze data and generate actionable insights to drive business decisions.
- Familiar with dashboards and reports to monitor the performance of implemented solutions and identify areas for optimization.

Stakeholder Management:

- - Build solid relationships with key stakeholders across the organization, ensuring their needs are understood and met.

Continuous Improvement:

- Stay updated on the latest Adobe Experience Cloud features and industry trends, proactively suggesting enhancements and new capabilities.

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Qualifications:

Education:

- - Bachelor s degree in Business Administration, Information Technology, Marketing, or a related field.
- Certifications in Adobe solutions /Google Analytics/ Digital Marketing are a plus.

Experience: ( IF have more experience also customer is Fine )

- - 3+ years of experience as a Business Analyst, with exposure to digital marketing domain.




- Experience working with data platforms, BI tools, or analytics teams (tool agnostic).
- Experience in agile methodologies and agile business analysis
- Must-Have Skills:
- Exceptional communication skills, with the ability to translate technical concepts into business language.
- Understanding of digital marketing Domain
- Strong analytical and problem solving abilities.
- Ability to interpret complex data requirements and translate them into clear requirements.

- - Understanding of data structures, data flows, and basic data modeling concepts.
- Excellent stakeholder communication and presentation skills.
- Familiarity with collaboration tools such as JIRA, Confluence, etc.
- Strong quality mindset and attention to detail.
- Good-To-Have Skills:
- Understanding of Adobe Analytics/Googel Analytics /or equivalent Digital marketing analytical tool stack
- Experience as growth manger in digital marketing area.

Business Analyst Digital Marketing

---

Job Overview:

We are looking for a detail-oriented and analytical Business Analyst to support initiatives across Allianz Technology Digital Marketing Team. This role focuses on understanding business needs, translating them into data requirements, improving data processes, and enabling high-quality data solutions that support reporting, analytics, and strategic decision-making. The ideal candidate combines strong analytical skills with excellent communication and a passion for data quality, governance, and insight generation.

---

Key Responsibilities:

Requirement Gathering & Analysis:

- Collaborate with business stakeholders to understand their needs and translate them into detailed requirements.
- Conduct gap analysis between current processes and the desired future state, identifying opportunities for improvement.
- Document and present conducted business analyses (incl. data flow analysis, data mappings, etc.) to various stakeholders across the organization

Solution Design & Documentation:

- Work closely with technical teams to design and document solutions that meet business requirements, ensuring alignment project best practices.
- Develop detailed functional specifications, user stories,



and process flows to guide the development and implementation teams.

Implementation Support:

- Act as a liaison between business units and technical teams during the implementation phase.
- Participate in the configuration, testing, and deployment of solutions, ensuring that they meet business needs and are delivered on time and within scope.

Data Analysis & Reporting:

- - Utilize Adobe Analytics and other tools to analyze data and generate actionable insights to drive business decisions.
- Familiar with dashboards and reports to monitor the performance of implemented solutions and identify areas for optimization.

Stakeholder Management:

- - Build robust relationships with key stakeholders across the organization, ensuring their needs are understood and met.

Continuous Improvement:

- Stay updated on the latest Adobe Experience Cloud features and industry trends, proactively suggesting enhancements and recent capabilities.

---

Qualifications:

Education:

- - Bachelor s degree in Business Administration, Information Technology, Marketing, or a related field.
- Certifications in Adobe solutions /Google Analytics/ Digital Marketing are a plus.

Experience: ( IF have more experience also customer is Fine )

- - 3+ years of experience as a Business Analyst, with exposure to digital marketing domain.
- Experience working with data platforms, BI tools, or analytics teams (tool agnostic).
- Experience in agile methodologies and agile business analysis
- Must-Have Skills:
- Exceptional communication skills, with the ability to translate technical concepts into business language.
- Understanding of digital marketing Domain
- Strong analytical and problem solving abilities.
- Ability to interpret complex data requirements and translate them into clear requirements.

- - Understanding of data structures, data flows, and basic data modeling concepts.
- Excellent stakeholder communication and presentation skills.
- Familiarity with collaboration tools such as JIRA, Confluence, etc.
- Strong quality mindset and attention to detail.
- Good-To-Have Skills:
- Understanding of Adobe Analytics/Googel Analytics /or equivalent Digital marketing analytical tool stack
- Experience as growth manger in digital marketing area.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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