Key Responsibilities

1. Lead Generation
- Generate qualified B2B and B2C leads through digital channels

- Manage campaigns across Google, Meta, YouTube, LinkedIn, and WhatsApp

- Reduce cost per lead (CPL) while increasing lead quality

- Coordinate with inside sales and field sales teams for lead conversion

- Performance Marketing

- Plan and execute paid advertising campaigns

- Manage advertising budgets and ROI

- Optimize campaigns based on conversion data

- Conduct A/B testing for ads, landing pages, and creatives

- Website SEO Management

- Improve website traffic through SEO

- Increase keyword rankings related to solar products

- Optimize landing pages for higher conversions

- Monitor website performance and user experience

- Content Marketing

- Develop blogs, videos, case studies, and educational content

- Support dealer and distributor acquisition campaigns

- Build content strategy around solar awareness and customer education

- Coordinate with video and creative teams

- Social Media Management

- Manage Facebook, Instagram, LinkedIn, YouTube, and X

- Increase followers, engagement, and brand visibility

- Build employer branding content

- Monitor customer feedback and online reputation

- Marketing Automation CRM

- Manage lead nurturing workflows

- Integrate digital campaigns with CRM

- Track customer journey from lead to sale

- Implement email and WhatsApp automation





- Analytics Reporting

- Track daily, weekly, and monthly KPIs

- Prepare management dashboards

- Analyze campaign performance

- Recommend improvements based on data

- Dealer Distributor Marketing Support

- Generate dealer acquisition leads

- Support ASM and RSM teams with local digital campaigns

- Run geo-targeted campaigns for dealer development

- Develop co-branded marketing programs

Education
- MBA Marketing / Digital Marketing
- BBA + Digital Marketing Certification
- Bachelors degree in Marketing, Business, or related field

Experience
- 5-10 years in Digital Marketing

- Experience in solar, electrical, consumer durable, renewable energy, or B2B industries preferred

- Proven track record in performance marketing and lead generation

Technical Skills
- Google Ads
- Google Analytics (GA4)
- Google Tag Manager
- Meta Ads Manager
- SEO SEM
- CRM Management
- Email Marketing
- Marketing Automation
- WordPress
- YouTube Marketing

Leadership Skills
- Data-driven decision making
- Team management
- Vendor management
- Project management
- Communication and presentation skills

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Field Sales Executive (Midnapore)
🏢 LOOM SOLAR
📍 Midnapore