Role & responsibilities

- Achieve monthly, quarterly, and annual sales targets for the Protective Coating product portfolio.
- Develop business opportunities across industrial plants, infrastructure projects, commercial buildings, manufacturing units, power, steel, cement, oil & gas, and institutional segments.
- Identify, qualify, and convert current project opportunities through specification selling and relationship management.
- Build strong relationships with architects, consultants, Project Management Consultants (PMCs), EPC contractors, OEMs, fabricators, industrial customers, government departments, and key decision-makers.
- Generate product specifications and ensure successful conversion into business.
- Conduct technical presentations, product demonstrations, and customer meetings to promote Protective Coating solutions.
- Coordinate with the Technical Services team for site inspections, product trials, application support, and successful project execution.
- Develop and manage dealers, distributors, and applicator networks to expand market coverage and improve product availability.




- Prepare techno-commercial proposals, negotiate pricing and commercial terms, and close sales orders while maintaining profitability.
- Track ongoing and upcoming projects to maintain a strong sales pipeline and maximize business opportunities.
- Monitor competitor activities, pricing, market trends, and customer requirements, and provide timely market intelligence.
- Ensure timely collections and maintain healthy receivables from customers and channel partners.
- Resolve customer complaints and provide prompt after-sales support to ensure high customer satisfaction.
- Maintain accurate records of customer visits, sales forecasts, project pipeline, and CRM/MIS reports.
- Coordinate with Technical Services, Supply Chain, Operations, and Finance teams for seamless order execution.
- Ensure compliance with company policies, quality standards, and safety regulations.
- Travel extensively within the assigned territory to develop business and strengthen customer relationships.

📌 Territory Sales Manager - Protecton (Ghaziabad)
🏢 berger paints
📍 Ghaziabad