We are looking for a data-driven and results-oriented Digital Marketing Specialist (Paid Marketing) to plan, execute, and optimize our paid advertising campaigns. You will manage ad budgets across search, social, and display networks to drive high-quality leads, boost conversions, and maximize Return on Ad Spend (ROAS).

Key Responsibilities

- Campaign Strategy: Plan and execute comprehensive paid media strategies (PPC, Display, Social) aligned with business goals.

- Platform Management: Set up, manage, and optimize ad campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Campaign Manager, and other relevant networks.

- Budget & Bidding: Manage daily/monthly advertising budgets, establish bidding strategies,



and ensure cost efficiency (CPA, CPL).

- A/B Testing: Continuously run A/B tests on ad copies, landing pages, and audience targeting to improve Click-Through Rates (CTR) and conversion rates.

- Analytics & Reporting: Track performance using Google Analytics 4 (GA4), Google Tag Manager, and platform dashboards; generate actionable weekly/monthly reports.

- Collaboration: Work closely with the content and design teams to create compelling ad creatives and optimize landing pages for better user experience (CRO).

📌 Digital Marketing Specialist (Jaipur)
🏢 KGK Group
📍 Jaipur