Lead - Copywriter - Job Description

As a Lead - Copywriter, you will be responsible for shaping Kushal's brand voice and leading the development of compelling campaigns, content and communication across all customer touchpoints.

Key Responsibilities

Brand & Content Development

Own and evolve Kushal's brand voice across campaigns, digital platforms and customer communications.

Develop messaging frameworks and copy guidelines that position the brand as contemporary, aspirational and culturally relevant.

Create engaging content that builds emotional connections while supporting business objectives.

Creative & Campaign Leadership

Lead the conceptualization and execution of integrated campaigns across digital, social, retail and video platforms.

Write and oversee copy for brand films, campaign films, launch campaigns, social media, website content, email marketing and retail communication.

Develop impactful taglines, headlines, scripts, campaign messaging and calls-to-action.

Performance & Consumer Communication

Develop and oversee conversion-focused copy for performance ads, landing pages, CRM communication, promotional campaigns and website content.

Partner with performance marketing teams to create messaging that balances brand storytelling with business objectives.

Translate consumer insights, market trends and cultural moments into relevant and engaging communication.





Team Leadership & Collaboration

Lead, mentor and review the work of copywriters within the team.

Provide constructive feedback to elevate the quality of writing and creative thinking.

Collaborate closely with designers, marketers, stylists, photographers and videographers to bring ideas to life.

Quality & Innovation

Maintain high standards of writing, accuracy and consistency across all deliverables.

Stay updated on industry trends, content formats and evolving consumer behavior to strengthen the brand's communication.

Candidate Profile

Bachelor's degree in English, Journalism, Communications, Marketing or a related field.

812 years of experience in copywriting, brand communication, advertising, content strategy or a similar role.

Experience working with fashion, beauty, lifestyle, luxury, jewellery or consumer brands is preferred.

Strong portfolio showcasing campaign concepts, scripts, social content, brand films and integrated marketing campaigns.

Proven experience leading or mentoring copywriters and collaborating with cross-functional creative teams.

Excellent command of written English with strong conceptual and communication skills.

Understanding of both brand-building and performance-driven content.

Ability to thrive in a quick-paced, collaborative and creative environment.

📌 Lead - Copywriter (Bengaluru)
🏢 Kushals.com
📍 Bengaluru