Job Summary

We are looking for a dynamic and experienced National Sales Head to lead our Pan-India sales and distribution operations for our FMCG portfolio comprising Noodles, Frozen Foods, and Frozen Desserts. The incumbent will be responsible for driving revenue growth, expanding distribution, building high-performing sales teams, and strengthening our market presence across General Trade and traditional distribution channels.

The ideal candidate should possess solid expertise in FMCG sales leadership, distributor management, channel development, sales planning, and business expansion. Experience in cold chain products will be an added advantage.

Key Responsibilities

- Develop and execute the national sales strategy to achieve revenue, profitability, and market share targets.
- Build and expand the national distribution network through distributors, super-stockists, and channel partners.
- Drive sales growth across General Trade, wholesale, and institutional channels.
- Lead and mentor Regional Sales Managers, Area Sales Managers, Business Managers, and field sales teams.
- Develop annual sales plans, budgets, sales forecasts, and territory expansion strategies.
- Monitor primary and secondary sales, distributor productivity, ROI, and market performance.
- Strengthen trade marketing initiatives to improve product visibility and consumer offtake.
- Collaborate with Supply Chain, Production, and Finance teams for demand forecasting and Sales & Operations Planning (S&OP;).
- Ensure efficient cold-chain distribution and product availability for frozen food categories.




- Analyze market trends, competitor activities, and customer insights to identify new business opportunities.
- Establish sales KPIs, incentive programs, and performance review mechanisms.
- Drive operational excellence through Distributor Management Systems (DMS), CRM, and sales analytics.

Desired Candidate Profile

- Graduate in any discipline; MBA/PGDM in Marketing or Sales preferred.
- 15 to 22 years of experience in FMCG Sales, with at least 5 years in a National Sales Head, National Sales Manager, or General Manager Sales role.
- Strong experience in Distributor Management, Channel Sales, General Trade, and traditional distribution.
- Experience in Frozen Foods, Frozen Desserts, Dairy, Ice Cream, Processed Foods, or Noodles is highly preferred.
- Proven track record of driving business growth and managing large sales teams across multiple regions.
- Strong leadership, negotiation, analytical, and stakeholder management skills.
- Willingness to travel extensively across India.

Key Skills

National Sales Head, FMCG Sales, Sales Leadership, Channel Sales, Distributor Management, Distribution Network, General Trade, Retail Sales, Business Development, Trade Marketing, Sales Strategy, Sales Planning, Revenue Growth, Market Expansion, Team Management, Distributor Management System (DMS), Secondary Sales, Primary Sales, Demand Forecasting, Sales & Operations Planning (S&OP;), Cold Chain Management, Frozen Foods, Frozen Desserts, Key Account Management, P&L; Management, Sales Analytics, CRM, Inventory Management.

📌 National Sales Head -FMCG (Noodles & Frozen Division) (Bengaluru)
🏢 Emerging FMCG foods brand ,
📍 Bengaluru