What This Role Is

Universities across the world are trying to reach the right international students. They invest in fairs, digital campaigns, agent networks, and outreach programmes. Most of them have a reasonable sense of where their students come from. Very few have a clear picture of why a student chose them over a peer institution, which counsellor recommended them, or what moment in the journey actually drove the decision to apply.

Explore exists to give universities that clarity, and to connect them directly to the global counsellor and student network built across Cialfo and BridgeUs 1,750+ K-12 schools. Universities use Explore to run targeted outreach campaigns, engage students earlier in their decision journey, and build the kind of data-informed recruitment strategy that most institutions dont yet have.

The platform is growing. The university partner base is expanding. And the marketing function that drives that growth, builds Explores reputation in the sector, and delivers the campaigns that make the platform genuinely valuable to university partners needs someone who can hold the full picture simultaneously.

On any given week, that might mean launching a university-facing demand generation campaign, supporting a major sector event like NAFSA or BUILA, developing thought leadership for senior enrolment leaders, running lifecycle communications for existing partners, or building positioning for a new product offering. The audiences are different, the channels are different, and the commercial objectives are different. The person who does this well doesnt lose quality or focus across any of it.

As Senior Marketing Manager, youll be the primary marketing partner to the Explore leadership team, working closely with the Manifest Global central marketing function to bring campaigns and initiatives to life across the full marketing mix.

What Makes This Role Different

Most senior marketing manager roles sit inside a single discipline: demand generation, content, product marketing, events, or lifecycle. This one spans all of them, across both B2B and B2C audiences simultaneously.

On the B2B side, youre marketing to university international offices, enrolment leaders, and senior recruitment stakeholders who are evaluating Explore against other platforms and partnerships. On the B2C side, youre involved in student engagement programmes that make Explores university campaigns actually perform. These require different instincts, different channels, and different success metrics. The person who holds both, and understands how they connect across the funnel, is doing genuinely high-value work.

Explore also sits inside the Manifest ecosystem. The counsellor network across Cialfo and BridgeU,



Kaaisers placement infrastructure, the combined data layer across the group: these are real differentiators that well-built marketing can make visible to university partners who are thinking seriously about their international recruitment strategy. No standalone university outreach platform can offer this. The marketing that communicates it clearly is one of the most important things Explore can build right now.

What You Own

Demand generation and university pipeline growth

- Plan and execute integrated campaigns that drive university pipeline growth, partner engagement, and market penetration across key regions for Explore
- Run demand generation across paid media, email, webinars, partnerships, events, and organic channels, with clear accountability for pipeline contribution, conversion rates, and cost efficiency
- Partner closely with the commercial team to ensure marketing is generating the right university leads, not just the most, and that the handoff to sales is clean and well-timed
- Use AI tools actively to improve campaign speed, targeting, testing, and performance. Bring these tools into how you work as a standard capability, not an experiment

Product marketing and positioning

- Support positioning, messaging, and go-to-market execution for Explores products and services, translating platform capabilities into value propositions that land with university enrolment leaders and recruitment stakeholders
- Develop sales enablement materials, customer stories, presentations, and launch communications that the commercial team actually uses in partner conversations
- Conduct market research to stay close to what universities are asking for and what peers are offering, and feed that back into how Explore positions itself

Customer lifecycle marketing

- Design and run lifecycle programmes across university onboarding, engagement, retention, and advocacy, with the goal of turning new partners into long-term committed ones
- Build nurture journeys and communication programmes that strengthen university engagement between renewal cycles, not just at contract time
- Work with commercial and customer-facing teams to identify where partner engagement drops and build the marketing programmes that address it

Brand, content, and thought leadership





- Build Explores reputation as a trusted partner within the global international education sector, producing thought leadership content that earns attention from senior enrolment leaders rather than just occupying their inboxes
- Execute content initiatives across webinars, reports, podcasts, customer stories, and sector-focused content that positions Explore as the platform that understands international student recruitment better than anyone else
- Ensure brand consistency across all campaigns, events, communications, and collateral, maintaining a clear and coherent voice across everything Explore puts into the market

Events and sector marketing

- Own marketing support for major industry events including NAFSA, BUILA, ICEF, and regional conferences, with campaigns, collateral, and post-event nurture programmes that make each event generate real pipeline rather than just presence
- Align marketing activity with key sector moments and commercial priorities throughout the year so the team is always showing up at the right time with the right message

Campaign management and cross-functional coordination

- Translate Explores business objectives into explicit campaign plans and briefs for the central marketing team, managing timelines, workflows, approvals, and stakeholder communication with enough rigour that things dont slip
- Build reporting that gives the Explore leadership team genuine visibility into what is working, what isnt, and what needs to change
- Continuously improve marketing processes and bring AI-assisted tools into that improvement where they create genuine efficiency

What Success Looks Like

The markers below reflect where Explores marketing function is today. Well calibrate the specifics once youre in the seat. These are directional, not fixed.

Youll start by building a clear picture of the current marketing programmes, whats generating pipeline, where the positioning gaps are, which channels are underinvested, and where the highest-leverage improvements are. Youll have a view on where to contribute first.

From there, university pipeline sourced from marketing will be growing and better tracked. Explores positioning in the sector will be sharper. Partner engagement and retention metrics will be improving. Events will be generating real commercial momentum. The central marketing team will have a clear, reliable brief-to-execution process for everything Explore needs.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Marketing Manager, Universities (New Delhi)
🏢 Cialfo Solutions
📍 New Delhi