- Manage platforms such as Salesforce Marketing Cloud, Adobe, or similar Martech tools
- Ensure seamless integration with CRM, website, app, and third-party systems
- Optimize platform utilization, data flows, and campaign infrastructure
2. Campaign Strategy & Execution
- Design and execute lifecycle campaigns:
- Lead nurturing
- Conversion optimization
- Engagement and retention
- Reactivation campaigns
- Drive omnichannel campaigns across WhatsApp, RCS, SMS, Email, Push, and Web
3. Personalization & Automation
- Implement journey orchestration based on customer behavior and triggers
- Enable real-time personalization using segmentation and dynamic content
- Build automated workflows for lifecycle engagement
4. Data & Segmentation
- Develop advanced audience segmentation strategies using CDP tools
- Improve data quality, deduplication, and identity resolution
- Leverage behavioral and transactional data for targeting
5. Performance & ROI
- Track and optimize key metrics:
- Conversion rates
- Campaign ROI
- Engagement metrics
- Retention rates
- Build dashboards and reporting frameworks for performance tracking
6. Vendor & Channel Management
- Manage communication partners and delivery channels (SMS, WhatsApp, Email, etc.)
- Optimize cost, delivery efficiency, and channel performance
- Ensure compliance with regulatory and consent requirements
Required Skills & Experience
- 612 years of experience in Martech / CRM Marketing
- Robust hands-on experience with marketing automation platforms
- Expertise in campaign management, segmentation, and journey design
- Experience handling large-scale customer databases and high-volume campaigns
- Strong analytical and performance-driven mindset
Preferred
- Experience in consumer-facing industries (Healthcare, BFSI, Retail, etc.)
- Exposure to AI-driven marketing and personalization tools
- Experience with web/app analytics and growth funnels