Role Overview

We are looking for a Growth Marketing Strategist who can transform our digital presence into a scalable growth engine. The ideal candidate will own the organic acquisition strategy across multiple SaaS product websites, driving qualified traffic, improving search visibility, increasing conversions, and generating measurable business growth through SEO, website optimization, content marketing, AI-assisted marketing initiatives, and inbound demand generation.

1. Growth Strategy & Execution

- Define and execute a comprehensive organic growth strategy aligned with business objectives.
- Own the growth roadmap for multiple SaaS product websites.
- Identify target audiences, search intent, buyer journeys, and growth opportunities.
- Drive continuous experimentation through data-driven growth initiatives.
- Collaborate with Product, Engineering, Sales, and Design teams.

2. Website Strategy & Optimization

- Own the overall website experience to maximize traffic, engagement, and lead generation.
- Design and optimize information architecture (IA), navigation, and content hierarchy.
- Develop high-converting landing pages for products and campaigns.
- Analyze user journeys and eliminate conversion friction.
- Optimize conversion funnels, CTAs, forms, and lead capture mechanisms.
- Plan and execute A/B and multivariate testing.
- Use Microsoft Clarity or Hotjar to analyze heatmaps and user behavior.
- Improve Core Web Vitals, page speed, accessibility, and mobile responsiveness.
- Ensure websites are optimized for both SEO and conversion.

3. SEO (On-page, Technical & Off-page)

- Conduct keyword research, competitor analysis, and content gap analysis.
- Optimize metadata, internal linking, content structure, and schema markup.
- Manage technical SEO including crawlability, indexing, canonicalization, and site health.
- Develop topical authority through content clusters.
- Plan and execute ethical backlink strategies.
- Monitor search algorithm and AI search updates.

4. Content & Inbound Marketing





- Plan SEO-driven blogs, landing pages, solution pages, comparison pages, and case studies.
- Work with content writers and designers to deliver optimized content.
- Align content strategy with buyer journeys and business goals.
- Execute inbound campaigns to generate qualified leads.

5. AI-Powered Marketing

- Leverage AI tools such as ChatGPT, Gemini, Claude, and Perplexity for research, content planning, optimization, and workflow automation.
- Build AI-assisted marketing processes to improve productivity.
- Evaluate emerging AI marketing technologies.

6. Analytics & Performance

- Track performance using GA4, Search Console, SEMrush, Ahrefs, Looker Studio, and Microsoft Clarity.
- Monitor organic traffic, keyword rankings, CTR, conversions, engagement, and lead quality.
- Provide actionable insights and optimization recommendations.

7. Lead Generation & Conversion

- Ensure organic initiatives contribute to qualified pipeline growth.
- Optimize landing pages, forms, CTAs, and conversion paths.
- Partner with CRM teams to evaluate lead quality and funnel performance.

Required Skills

- 3-8 years of experience in SEO, Growth Marketing, or Inbound Marketing.
- Strong expertise in Technical SEO, Content Strategy, CRO, and Website Optimization.
- Hands-on experience with GA4, Search Console, SEMrush, Ahrefs, Looker Studio, and Microsoft Clarity/Hotjar.
- Experience with WordPress is must.
- Basic understanding of HTML/CSS.
- Experience in B2B SaaS marketing is preferred.
- Robust analytical, communication, and stakeholder management skills.

Success Metrics

- Increase qualified organic traffic.
- Improve strategic keyword rankings.
- Increase marketing-qualified leads (MQLs).
- Improve website conversion rates.
- Improve Core Web Vitals and user engagement.
- Increase organic contribution to revenue.

Education

- Bachelor's degree in Engineering, Marketing, Business, Computer Science, or a related discipline.
- MBA or certifications in Digital Marketing, SEO, Growth Marketing, or Analytics are an added advantage.

📌 Growth Marketing Strategist (SEO, Website & Inbound) (Hyderabad)
🏢 SutiSoft
📍 Hyderabad