Role Overview

We are seeking a Digital Marketing Specialist with 35 years of experience who possesses strong marketing fundamentals, strategic thinking, and hands-on digital execution skills.

This role is ideal for someone who understands:

- Why a campaign should be run, not just how to run it.
- Customer journeys, buyer behavior, and positioning.
- How content, SEO, social media, email, events, and paid campaigns work together to generate demand.
- Marketing metrics that impact business growth.

If your experience is limited to creating and managing Google Ads, Facebook Ads, or LinkedIn Ads campaigns without involvement in broader marketing strategy, this role may not be the right fit.

Key Responsibilities

Marketing Strategy & Planning

- Develop marketing plans aligned with business objectives and revenue goals.
- Define target audiences, buyer personas, customer journeys, and value propositions.
- Create channel strategies across organic, paid, content, email, and social media.
- Identify opportunities to improve brand awareness, lead generation, and customer engagement.

Demand Generation

- Design and execute multi-channel demand generation campaigns.
- Build and optimize marketing funnels from awareness to conversion.
- Collaborate with sales teams to improve lead quality and conversion rates.
- Plan and support webinars, events, product launches, and thought leadership initiatives.

Content & Brand Marketing

- Work with internal teams to create compelling content including blogs, case studies, whitepapers, videos, and social media content.
- Ensure consistent brand messaging across all marketing channels.
- Develop content strategies that support SEO and lead generation objectives.

Digital Marketing Execution





- Manage and optimize campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms.
- Oversee SEO initiatives, keyword strategies, website performance, and conversion optimization.
- Execute email marketing and marketing automation programs.
- Monitor campaign performance and continuously improve ROI.

Analytics & Reporting

- Define KPIs and success metrics for campaigns and programs.
- Analyze marketing performance using Google Analytics, CRM, and marketing automation tools.
- Present actionable insights and recommendations to leadership.
- Track CAC, CPL, conversion rates, funnel performance, and marketing ROI.

Required Qualifications

- 35 years of experience in digital marketing, demand generation, growth marketing, or B2B marketing.
- Strong understanding of core marketing principles including:
- STP (Segmentation, Targeting, Positioning)
- Buyer Personas
- Customer Journey Mapping
- Marketing Funnel Design
- Brand Positioning
- Value Proposition Development
- Lead Generation and Nurturing

- Experience creating marketing strategies, not just executing campaigns.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.

Preferred Experience

- B2B technology, SaaS, AI, Cloud, or IT services marketing.
- SEO and content marketing.
- Marketing automation platforms.
- CRM systems such as HubSpot, Zoho, Salesforce, or similar.
- Experience working closely with sales teams.

What Success Looks Like

Within the first 6 months, the candidate should be able to:

- Develop and execute a measurable marketing plan.
- Improve lead quality and conversion rates.
- Build a repeatable demand generation process.
- Provide explicit marketing insights that support business growth decisions.

📌 Digital Marketing Specialist (Madurai)
🏢 AgilizTech Software Services
📍 Madurai