Job Responsibilities:

Go-to-Market Plans

- Develop and implement 360° marketing plans to generate traffic and quality leads for a category — leveraging CRM, SEO, Social & Communities, Influencers, Performance, Radio, OOH, Print, Flyers, etc.
- Work cross-functionally across Sales, Product, Academics and internal Marketing teams to align GTM strategies with business objectives and consumer needs.

Value Proposition Development

- Create and articulate explicit, compelling value propositions for our brand, courses and offerings.
- Work closely with Product, Sales, and Academic teams to understand course features and benefits, and translate them into customer-centric messaging.

Cross-Functional Collaboration

- Drive communication & alignment with relevant stakeholders on marketing plans & timelines.

Campaign Management and Performance Tracking

- Monitor business trends and adapt campaigns based on spikes & dips in sales.
- Size and scope activations by estimating potential reach, engagement, and conversion at each stage of the funnel — ensuring focus on high-quality lead generation.
- Track and analyze campaign metrics, providing actionable insights and recommendations.

Market Understanding





- Develop a strong understanding of student needs, preferences, and behaviors.
- Use data-driven insights to inform strategy and enhance marketing effectiveness.
- Stay abreast of competitions offerings and marketing tactics.

What we are looking for:

- MBA with 4-8 years of experience in Marketing on consumer brands.
- Hands on experience building activations across digital and offline channels.
- Deep understanding of marketing fundamentals and ability to apply them creatively to solve business problems
- Proven track record of building GTM plans & scaling customer bases from 1 to 10 through multi-channel marketing campaigns.
- Strong problem-solving abilities and a results-oriented mindset.
- Exceptional analytical skills - using insights to shape marketing strategies.
- Ability to multitask effectively while being highly organised in a fast-paced environment.
- Excellent communication & interpersonal skills, with the ability to collaborate across teams.
- Ability to deal with ambiguity without losing attention to detail.
- Comfortable speaking in English and Hindi.

📌 Marketing Manager (Bengaluru)
🏢 Wenger & Watson
📍 Bengaluru