About the Role

We are looking for an experienced and driven Assistant Social Media Manager to support the planning, execution, and management of digital communication for Government Ministries, Departments, Public Sector Undertakings (PSUs), and other public sector organizations. The ideal candidate should have proven experience managing government social media accounts, coordinating with multiple stakeholders, executing high-impact campaigns, and ensuring timely delivery of communication aligned with government objectives and guidelines.

Location: Mumbai, Kanjurmarg

Experience: 3–6 Years

Employment Type: Full-Time

Key Responsibilities

- Manage the day-to-day social media operations for the assigned Government Ministry, Department, or PSU.
- Manage end-to-end operations of official social media handles across platforms such as Facebook, Instagram, X (Twitter), LinkedIn, YouTube, and other relevant digital channels.
- Develop content calendars aligned with government campaigns, awareness initiatives, national events, and policy communication.
- Coordinate with internal creative, content, video, and design teams to ensure timely execution of campaign deliverables.
- Liaise with client representatives and government officials to obtain approvals, incorporate feedback, and ensure smooth campaign execution.
- Monitor ongoing campaigns, public sentiment, audience engagement, and platform performance to recommend improvements.
- Support strategic planning for government campaigns, digital initiatives, and new project pitches.
- Stay updated on government policies, public sector communication trends, social media best practices,



and platform updates.

Required Skills & Qualifications

- 3–5 years of experience in Social Media Marketing, Digital Communications, or Digital Marketing.
- Prior experience managing Government Ministries, Departments, PSUs, or other Government sector clients.
- Hands-on experience managing multiple social media platforms and digital campaigns.
- Strong client-facing experience with excellent stakeholder management and coordination skills.
- Experience preparing monthly reports, analytics, presentations, and performance reviews.
- Solid content planning, campaign execution, and project management abilities.
- Ability to work independently from the client location while coordinating effectively with internal agency teams.
- Excellent communication, presentation, and organizational skills.

Preferred Skills

- Familiarity with AI Tools
- Familiarity with social media scheduling, listening, and analytics platforms.
- Experience in influencer collaborations and digital outreach for public awareness campaigns.

What We're Looking For

- A professional who can confidently represent the agency while working from the client location.
- Strong interpersonal and stakeholder management skills to collaborate effectively with Government officials and internal teams.
- A proactive individual who can independently manage social media operations and deliverables.
- A detail-oriented professional with excellent reporting, planning, and execution capabilities.
- Someone who thrives in a fast-paced environment and is committed to delivering high-quality digital communication for Government clients.

📌 Assistant Manager Social Media (Mumbai)
🏢 Expression 360 services India
📍 Mumbai